Any business can pay for clicks. Smart businesses pay for strategy.
If you’re not obsessed with finding out who’s behind clicks, why they found you and how they should be engaged, you’re wasting money.
What we do with PPC:
We like doing more of what works and less of what doesn’t. You will too. Our team is obsessed with data and our campaigns reflect that. We align our clients’ goals with the nuances of PPC advertising platforms, consistently increasing returns on paid search investments. Then we share the good news! Learn more about:
We track which keyword searches deliver the most customers and how customers’ searches vary at different points in their journey. We make sure ads are in lock-step with landing pages and we test how people respond to various calls-to-action and value statements. We’re constantly testing, in pursuit of maximum performance and minimum spend.
The great thing about PPC is we know where traffic is coming from and we know the intent of most visitors. This allows us to set up highly-strategic landing pages that catch diverse streams of traffic and give customers exactly what they’re looking for.
We reduce costs by constantly analyzing how ads perform and dropping anything that doesn’t live up to our standards. We track everything, and we follow every visitor until there’s an outcome. We also help you achieve the delicate balance between the number of leads you get and the price you pay for them.
The world of Pay-Per-Click advertising is complex. With the right strategy and guidance from Digital Third Coast, your marketing goals are within reach. Learn more about these ROI-focused strategies below.
AdWords reach is massive and not to be ignored. Digital Third Coast has developed custom tools to integrate with AdWords to make testing more efficient and ROI focused. Learn more about Google AdWords.
Remarketing is a dynamic strategy shows that your ads to people who recently visited your site, delivering your message again and again to those who are likely to convert. Learn more about remarketing.
Facebook might be the king of data. This valuable resource allows you to target specific demographics with high-impact images and calls-to-action. Learn more about Facebook advertising.
Hoping to get your ad in front of your industry's decision-makers? No problem. LinkedIn is a marketplace of business leaders who can be targeted by title or occupation. Learn more about LinkedIn advertising.
YouTube is the second largest search engine and provides tremendous opportunity to launch strategic remarketing campaigns and clever call-to-action video overlays. Learn more about YouTube advertising.
Similar to remarketing, display advertising puts your ads on websites and in front of the right people. Using specific qualifiers, the right eyes see your message. It’s a highly customizable and scalable approach. Learn more about display advertising.
Online shopping is a marketer’s dream. Bid on products, not keywords. It shows attractive and highly-controllable images of your products to customers ready to buy. Learn more about Google and Bing shopping campaigns.
Want to learn more about other campaign results?
Check out these case studies from a variety of industries
Kendall College is well known in Chicago for their culinary programs. Following a thorough audit of their ad accounts, we optimized the use of their budget based on data analysis and A/B split testing.