The Importance of Anchor Text Diversity

If your goal is to attract new visitors and grow your audience, you should start by trying to grow non branded search traffic to your website. What exactly does that mean?

Three Free Site Speed Tools You Should be Using Today

We’ve all heard the saying “time is money.” And it’s especially true when it comes to your website.  In a world where everything has to be immediate and on-demand, nothing’s more annoying than waiting for a page to load.

What You Missed at #ContentJam 2015

Whether you're agency or brand side, Content Jam is well worth checking out.

Why Does Digital Marketing Cost So Much?

Let's be clear: digital marketing isn't cheap. If you're a small business owner, any four or five figure expense is something you'll reasonably view as painful and expensive.

How to Remove Web Pages Without Damaging Your Search Rankings

Google hates change. I know that might sound odd for a technology company, but at least when it comes to Google's search engine, it's absolutely true. When you make significant changes to your website, Google will typically punish you in the short term with reduced rankings.

Five Reasons Businesses Fail to Reach Their Digital Marketing Goals

One of the best things about digital marketing is that there's a tool or technique out there for measuring almost anything. Do you want to find out how many phone calls are attributable to your SEO campaign?

How to Block Direct and Referral Spam in Google Analytics

Nobody likes spam. Fortunately, through years of innovation and work by the world's top scientists, we've become pretty good at filtering it out - at least when it comes to email.

How Can I Analyze Phone Call Tracking Data?

Phone call tracking is an often overlooked tracking tool to begin with, but when it comes to analyzing the results, most of the companies that utilize phone call tracking don't use it to the fullest. If you aren't using phone call tracking already to track your