Search Engine Optimization
When it comes to Search Engine Optimization (SEO), time is precious. With a Digital Third Coast (DTC) consultation, we'll provide targeted guidance and direction before you start on your website marketing journey to make the most of time and budget.
We also help companies that have come to the point where they realize that what they’ve been doing to optimize their website and market online is not working as well as it could, whether you're a services based business, brick-and-mortar, or an e-commerce business. DTC will analyze your situation and create a custom plan of action to help you move forward and achieve results. We've outlined our SEO services and strategies below:
SEO Design/Redesign Consulting
If you're considering redesigning your website, it's important to think about how it will impact many aspects of your business including brand identity, site usability and conversion rates. One important factor to pay close attention to is search rankings since a redesign can affect when, where, and how you appear to potential customers who search the web.
It is best to involve an SEO expert before and DURING the redesign process and DTC is here to work with you to make sure your new brilliant design is set up to maximize overall traffic, retain and improve search rankings (retain the good ones!), implement strategic navigation and have an architecture that is SEO friendly. Learn more about SEO design or redesign consulting.
Google Analytics Consulting
Are your visitors leaving as soon as they hit the site? Is there a high shopping cart abandonment rate? In otherwords, are customers putting items in their shopping cart on your website but leaving before purchasing them? Are certain landing pages resulting in a very low average time on site? Seeing this information is one thing – but using this information to create a better site experience for users and a more profitable website for your business is much more powerful. And, we're here to help make that happen!
Through the analysis of your website analytics, DTC can recommend and implement targeted strategies that will help your website's users get more value, and help you get more customers. Learn more about Google Analytics Consulting.
Phone Call Tracking
One effective way to measure leads and conversions on your website is to implement phone call tracking. This technology will enable you to determine which leads called after arriving at your website as a result of a Pay Per Click, social media, or other marketing campaign. Learn more about phone call tracking.
People are searching for your business online and keywords are the gateway that your customers use to find you. Starting your SEO campaign targeting the right keywords is crucial. They are the foundation that your long term internet marketing strategy will be built on.
DTC explores every keyword combination relevant to your business and uses keyword tools to find the most searched keyword variations. We identify the most profitable keywords and target the most appropriate pages on your site for those keywords to bring visitors to a page that is more relevant to their search and increases the chances that they will contact you from your website and come closer to a sale. Learn more about keyword research.
Arguably, the most important factor in Search Engine Optimization is link popularity. The quantity and reputation of sites that link back to yours help your site gain authority on the web. As a general rule, the more authority and credibility your site has, the higher it will rank for keywords. Similarly, a business who receives more referrals and recommendations than a competitor may be more successful.
Our approach to link building focuses on creating specialized, industry-related content, building relationships with influential writers and publishers to spread awareness of our clients' brands, increase site traffic, and positively affect their search rankings. Our targeted and comprehensive strategy for attractung quality links pointing back to your site can lead to visible improvements in your site's rankings. Learn more about link building.
Contact us today to learn more about how our SEO Consulting services can help you get the most out of your website.