Phone Call Tracking

Do you know if your online advertising campaigns are as effective as they can be?  More phone calls are good, but how did they find you? Asking your callers how they found your site is a great start, but how many people can remember or even distinguish properly from Google organic vs. Google PPC – let alone Yahoo and many other search properties people use? 

Sure – you’ve probably seen some more web traffic since you started those PPC and SEO campaigns, but do you know if this traffic is producing a return on you advertising spend? If actions and results are not measured, it is impossible to know what to do next, and maybe more importantly, what not to do again. Digital Third Coast’s call tracking solution can help you track all this information and more.

Here's how it works:

• We generate a phone number for your website.  This can be a toll free number or a number in any area code you wish.
• We generate a snippet of javascript code that you place on every page of your site.
• When someone comes to your site through a channel that we are tracking such as Google Adwords or Google organic, the phone number is automatically changed on your site and the call tracking number is displayed. 
• Your original phone number won't change unless someone comes from one of the specified channels that are being tracked.
• When a potential customer calls the call tracking number, the call is automatically forwarded to your original phone number so your normal phone call handling operations won't be affected.
• You will be given a login to your own personal calls dashboard where you can login anytime and analyze all of the phone call data that has been collected.

Every Digital Third Coast call tracking client has access to their own calls dashboard:

 

 

Other helpful features include: 

• Duration of Call
• Caller ID
• Time of Call
• Missed Calls
• Call Recording - automatically records all incoming phone calls.
• Call Whispers - whispers the source of the lead in your ear when call is answered.

Call recording is an amazing way to analyze the internal sales process and monitor quality.  This tool can help train a more effective sales force, which directly impacts ROI.

Pricing: $25 per month per phone number plus .10 cents per minute for incoming call time.

If you care about measuring ROI and constantly improving your online marketing efforts, then call DTC today at 773-904-2700 and learn more about call tracking for your business.