Any business can pay for clicks. Smart businesses pay for strategy.
If you’re not obsessed with finding out who’s behind clicks, why they found you and how they should be engaged, you’re wasting money.
What we do with PPC:
We like doing more of what works and less of what doesn’t. You will too. Our team is obsessed with data and our campaigns reflect that. We align our clients’ goals with the nuances of PPC advertising platforms, consistently increasing returns on paid search investments. Then we share the good news! Learn more about:
We track which keyword searches deliver the most customers and how customers’ searches vary at different points in their journey. We make sure ads are in lock-step with landing pages and we test how people respond to various calls-to-action and value statements. We’re constantly testing, in pursuit of maximum performance and minimum spend.
The great thing about PPC is we know where traffic is coming from and we know the intent of most visitors. This allows us to set up highly-strategic landing pages that catch diverse streams of traffic and give customers exactly what they’re looking for.
We reduce costs by constantly analyzing how ads perform and dropping anything that doesn’t live up to our standards. We track everything, and we follow every visitor until there’s an outcome. We also help you achieve the delicate balance between the number of leads you get and the price you pay for them.
The world of PPC is quite complex, but with the right strategy you’ll be rewarded. Learn more about paid search strategies:
AdWords is the largest paid search engine. It’s reach is massive. This is where we start and where we do the bulk of our work. We’ve also developed custom tools to integrate with AdWords and make our testing more efficient.
This is the second largest paid search engine and a good place to expand once AdWords is all set. Bing ads perform well for B2B services.
This is the process of showing ads to people who recently visited your site. Available through AdWords, Bing, and Facebook it’s a dynamic strategy because it allows you to customize ads based on how particular visitors behaved on your site.
Facebook’s got a ton of data. This gives their platform unique strength, allowing us to pursue very specific demographics. We can also incorporate images and call-to-action buttons into your ads.
YouTube is the second largest search engine after Google. It’s safe to assume your audience is there. There’s a variety of things to do on YouTube, including remarketing campaigns and adding call-to-action overlays to your videos.
Similar to remarketing, display advertising allows you to get ads on websites and in front of people, based on a variety of qualifiers. Pick a topic, pick an interest, pick a market segment, anything. This is a highly customizable approach and easy to scale fast.
The product feeds that make up shopping results are all paid placements. In these campaigns, instead of bidding on keywords, you’re bidding on products. If it’s relevant, it’s a phenomenal opportunity. You’re getting attractive, highly-controllable images of your products in front of customers who are ready to buy.
Want to learn more about other campaign results?
Check out these case studies from a variety of industries
Kendall College is well known in Chicago for their culinary programs. Following a thorough audit of their ad accounts, we optimized the use of their budget based on data analysis and A/B split testing.