Higher Education SEO & PPC Case Study

SEO & PPC Increase University’s Leads by Over 400%

We rely heavily on their insightful expertise and have watched our organic rankings, visitors, and enrollment goals climb steadily under their recommendations. They are both proactive and responsive, and a true leader in the industry. I would highly recommend their services!

Carrie Dilley

Executive Director of Marketing

Olivet Nazarene University is a nationally recognized Christian University with campuses across Chicagoland and the Midwest.

The challenge was to increase visibility of Olivet overall, as well as increase applications to specific programs, such as ESL and nursing, while being highly efficient with budget.

70%
increase in conversions from paid search
141%
increase in organic traffic
400%
increase in conversions from organic search

Our Solution

Helped identify the most relevant keywords to limit PPC spend and eliminate low-quality clicks.
Used A/B testing on ad copy and landing pages to ensure optimum conversion rates.
Content is what drives this SEO campaign. We have developed content that attracted both relevant and authoritative links.

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