For your business to succeed you need to be extremely competitive online.
You need to do a lot of work and adopt sophisticated SEO tactics.
Or you need to hire us.
We make Google love our clients, and we do it the right way. Our approach to link building is progressive, our technical website audits are rigorous, and our results stick.
We have relationships with hundreds of publications and a dynamite creative team that produces world class content for our clients.
Of all things dramatically upheaved by the Internet in the past two decades, nothing has been more disrupted than the discipline of marketing. The game has changed, forever, and SEO is at the epicenter of that change.
SEO isn’t some expendable tactic, and it isn’t a shortcut. SEO is the conduit through which companies meet customers, and it is critical to the success and survival of nearly every business on Earth.
SEO goes way beyond keywords. It requires rigorous technical analysis of website structure and user experience. It requires sophisticated, ongoing content campaigns that earn links from highly-respected websites and publications. And yes, keywords are involved too.
When this work is well-executed, Google will take notice and introduce your company to more customers.
You don’t become the fastest-growing, most progressive SEO agency in Chicago by going through the motions. We do everything our competitors do, and a few things they don’t. This includes:
Want to learn more about other campaign results?
Check out these case studies from a variety of industries
After the popular news story, Heartbleed Bug, broke out we quickly adapted our strategy to capitalize on their knowledge of the subject to create a piece of shareable content.
We've refined our process for more than a decade, and we're great at what we do. Your work with us begins by establishing a foundation of on-site optimization, then we incorporate creative content strategy to get SEO results like you've never seen.
The most common understanding of SEO goes something like this:
A company wants to connect with customers online, to explain how it can help them. So that company figures out how its potential customers use Google to look for help.
Say there’s an award-winning SEO company in Chicago, called Digital Third Coast. (Totally random example, go with it.) And Digital Third Coast likes customers in Chicago who want to grow their businesses.
The team at Digital Third Coast would do a bunch of research, and learn when Chicago companies are serious about growth and ready to hit the gas, they usually search “Chicago SEO.”
Then, in order to get its SEO prowess in front of all those Chicago companies, Digital Third Coast would put the phrase “Chicago SEO” all over their website.
(See what we did there? That’s to help us find you!)
The thing is, getting words on the page represents just a small fraction of the work required to run a successful SEO campaign.
How big is this secret? Pretty big. To be honest, a lot of SEO agencies haven’t even figured this out yet. Including Chicago SEO agencies (and we like to think of the Chicago SEO scene as being pretty savvy).
Ready? Here it is.
At any given moment, Google holds an opinion of every website. Not just websites in Chicago, not just websites in English, we’re talking every single website. All of them. More than 100 trillion web pages combined.
Google’s opinion is based on a bunch of different factors, but one factor towers above the rest: links. Like an overbearing mother, Google wants to know who you associate with. If your site is linked to a site that Google really likes, that link will earn your site a lot of credibility, and lead to better performance in search results. Finding ways to earn these links falls under the purview of SEO masters everywhere. Especially Chicago SEO masters.
Make no mistake, SEO is a long game. You won’t get immediate results, and anyone who says otherwise is just selling. That said, if you’re patient, if you set up a strategic foundation and invest time and resources the right way, SEO will always pay off.
Anyone who makes specific SEO-related guarantees, like “I’ll get you to the top spot in Google,” or “I’ll get you x number of links,” is just trying to close a deal. Guaranteeing progress, or a broad spectrum of results, is fine. Setting goals is great. But specific promises are foolish and unreliable in the SEO game.
The single most important thing to avoid is an agency that takes shortcuts. The SEO industry, in many ways, was built on shortcuts… but those days are over. Google is keenly aware of tactics intended to game the system, and it’s swift to punish companies that don’t play SEO straight.
The right stratey involves both on-site and off-site SEO work. Dive in below for details about how our SEO and content marketing processes.
Our technical audits establish the foundation from which we do all other SEO work. They’re designed to make your website pleasing to both search engines and visitors. We make sure Google is able to crawl your site efficiently, and to quickly understand who you are and what you do. We make sure site navigation is in logical order and we survey your existing links to remove anything that’s unproductive.
Have you been online lately? The battle is fierce for both immediate attention and sustained audiences. Journalists and influencers are desparate for high-quality content to publish. Enter: SEO agencies (the good ones).
We’ve built a team of Chicago’s finest digital marketers, we’ve honed our craft, we’ve established relationships with journalists everywhere, and we’re ready to serve you. It’s this simple: You hire us, we build content, we promote that content, it gets placed on popular websites, Google takes note, Google moves you higher in search results, more customers find you. Game. Set. Match.
Our team does rigorous keyword research to determine exactly how your ideal customers articulate their wants and needs online, then we focus on improving your rank for these keywords by generating content around them and optimizing your site. Some of this involves back-end work with title tags and meta descriptions, some involves front-end work with the messaging. All of it gets you in front of the right people.
Once SEO delivers the goods and a potential customer is on your site, a delicate dance is in order, to engage that person and incite action. We’ll work with you and your business to prepare for and lead this dance. It’ll take more than swank threads and good footwork. We’ll analyze pages to ensure clear calls-to-action, we’ll A/B test forms to see what performs best, and we’ll analyze heat maps to understand where and how people engage with your pages. We also collaborate with developers and designers to make sure your site always looks professional, modern and on-brand.