Over the last couple of years I've noticed a couple things in the search space: 1. keyword tools are unreliable 2. PPC traffic can show some valuable search trends. Well here’s the point: PPC and SEO help to inform each other consistently.
Okay, the title of this post is a bit harsh but it got your attention didn't it? This is the first in a series of posts answering some relatively basic SEO questions that people typically get confused by.