Three Ways PR and SEO Can Be Best Friends

Ever since Google's Penguin and Panda algorithm updates rocked the SEO world, digital marketers have been forced to lay down their black hat tactics and focus on

How to Create Perfect Local Landing Pages

Landing pages matter, and making it clear where your business operates is particularly critical for small businesses trying to compete with national brands.

How to Hire an SEO Expert: Interview Questions and Answers

"SEO experience" is the new "Microsoft Office." Everyone lists it on his or her resume (or at least everyone in digital marketing).

Outreach Emails: The Best of the Worst

Think for a second about how many emails you receive every day. Probably a huge percentage of those are spam, right? Now imagine being a publisher or major industry or social influencer. They get all that spam and more, with hundreds of pitches hitting their inbox each day.

How to Build Relationships With Local News Publications

Building relationships with local media publications is a low priority for most business owners. It takes a lot of time and effort, and it's even tough to figure out where to start.

How Content Marketing Helps Your Product Pages Rank

If your SEO goal is to sell more of a specific product or service, content marketing can seem like an indirect tactic to get you there.

Why You Should Care About Google's Crawl Budget

If you're a marketer or business owner, you're probably not like me. I'm thrilled by the technical side of SEO—from image optimization to canonicalization.

When to Stray Away From Your Style Guide

It's important to have a style guide—it keeps your brand looking professional, and inspires trust.

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