On-Page vs Off-Page SEO: What's the Difference?

Your search engine optimization strategy can be divided into two different categories: on-page SEO and off-page SEO. Both are crucial to the success of an SEO campaign, but they're on completely different sides of the fence when it comes to improving your search engine rankings.

Does PPC Help SEO?

Clients often ask us if PPC (pay-per-click) advertising helps with SEO (search engine optimization) results. It’s a great question to ask. As a business owner or head of marketing at a company, Digital Third Coast understands your ultimate goal. You want to maximize your bottom line.

The Cost of SEO: Bring It In-house or Use An Agency?

Now that you’re hip to the most effective and sophisticated SEO practices, are you thinking about firing your digital marketing agency and hiring some young blood to take care of everything in-house?

How to Find and Monitor Inbound Links

An inbound link, or backlink, is any URL, video, or image on a site other than yours that will bring a user back to your site if clicked. A backlink profile, then, is the compilation of all of these mentions from around the web.

DTC Named a Top Digital Marketing Agency in Chicago

This week it was announced that we were one of the top "full-service" digital marketing agencies in Chicago. An industry review site, Clutch, does research annually to recognize the top web design  and digital marketing agencies in Chicago.

8 Easy Symbols to Make Google Work Better for You

Google has been a go-to for people to find answers to their questions for over a decade now. “Googling” something has made its way into our vocabulary and people lean on it more and more each day.

How Much Time and Budget Should I Spend Promoting my Content?

This sounds like a question without a clear answer, but in reality, there's actually a pretty consistent rule of thumb that you should follow when creating and promoting a content piece.

Companies That Tried to Cheat Google And Lost

At first blush, it makes no sense. Google’s algorithm represents one of the most powerful artificial intelligences known to man. Why would any company try to cheat that system and not play by the rules?

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