The Cost of SEO: Bring It In-house or Use An Agency?

Now that you’re hip to the most effective and sophisticated SEO practices, are you thinking about firing your digital marketing agency and hiring some young blood to take care of everything in-house?

How to Find and Monitor Inbound Links

An inbound link, or backlink, is any URL, video, or image on a site other than yours that will bring a user back to your site if clicked. A backlink profile, then, is the compilation of all of these mentions from around the web.

DTC Named a Top Digital Marketing Agency in Chicago

This week it was announced that we were one of the top "full-service" digital marketing agencies in Chicago. An industry review site, Clutch, does research annually to recognize the top web design  and digital marketing agencies in Chicago.

8 Easy Symbols to Make Google Work Better for You

Google has been a go-to for people to find answers to their questions for over a decade now. “Googling” something has made its way into our vocabulary and people lean on it more and more each day.

How Much Time and Budget Should I Spend Promoting my Content?

This sounds like a question without a clear answer, but in reality, there's actually a pretty consistent rule of thumb that you should follow when creating and promoting a content piece.

Companies That Tried to Cheat Google And Lost

At first blush, it makes no sense. Google’s algorithm represents one of the most powerful artificial intelligences known to man. Why would any company try to cheat that system and not play by the rules?

SEO for Universities

Universities are some of our favorite SEO clients because they bring a wealth of knowledge and resources to the table. From professors to doctors to artists, universities host a wide range of subject matter experts from which we can help build a formidable organic presence online.

Big Brands With Big Budgets—How Do Small Businesses Compete?

As a small business, it's easy to be intimidated by competitors that have bigger budgets, more established brands, and bigger teams. Though larger brands will likely always be able to outspend you, there are ways to increase visibility for a smaller company with smaller budgets.