AdWords Editor Find and Replace Mistakes

I've been around for a while in this hot search marketing industry and I can proudly say - without any hesitation - that I've learned as much, if not more, from mistakes as I have my successes. That said, I'd like to share my latest near-blunder with readers.

Why Can't I See My Ads? - Redux

While managing PPC for clients one question comes up more than any other: "Why can't I see my ads"? A few years ago this had a few answers - Keywords being bid on, time of day ads were being shown, IP address exlusions, etc. But more often than not, it has to do with budget constraints.

PPC Testing for SEO

Over the last couple of years I've noticed a couple things in the search space: 1. keyword tools are unreliable 2. PPC traffic can show some valuable search trends. Well here’s the point: PPC and SEO help to inform each other consistently.

We know a PPC Rockstar!

Check out our friend Jeff Hudson as the guest star on this week's episode of PPC Rockstars.

Page Load Speed Affects SEO, PPC and Usability

How fast does your website load? You can test out your pages with this web page speed test tool.

The Importance of Landing Page and Keyword Synergy in PPC

When creating a commercial website there is an idea that is central to core sensibilities of the business model. That is, usually, at root, how does this site make money?

Advanced Keyword Research in AdWords

Finding the proper keywords is the cornerstone of any successful SEM campaign. I imagine every PPC manager out there begins a campaign with keyword research in order to find what keywords are going to generate the desired traffic to a website.