Five Reasons Businesses Fail to Reach Their Digital Marketing Goals

One of the best things about digital marketing is that there's a tool or technique out there for measuring almost anything. Do you want to find out how many phone calls are attributable to your SEO campaign?

Should I Be Doing SEO or PPC? Or Both?

I spend my days talking to business owners from nearly every industry.  It’s my favorite thing about my line of work: having the opportunity to learn about different businesses and organizations, and helping them craft an online marketing strategy.   A business owner is usually an expert in their

What's the Difference Between Sessions and Clicks?

As digital marketers, we have the tools to collect specific data from every interaction an online user will have with a brand, from their initial click on social media, to what they did and how long they spent on each webpage.

Why Do PPC Ads Cost So Much?

Goods and services cost money. In a strict sense, that’s not how the world has to be, but it’s a fact that this is how the world we live in works. And it’s not a completely arbitrary system, either.

Why You Should Do Remarketing

Have you ever been followed around the internet by that pair of running shoes you’ve been eyeballing or had Verizon Wireless offer you $200 to join them after you’ve been to their site? That’s remarketing! And, believe it or not, it’s pretty effective.

How Can I Get More Clicks on My Text Ads?

When it comes to PPC text ads, what you say matters. Google has a limited amount of real estate, after all- 25 characters for the headline, and 35 characters each for two description lines.

What Is The Most Expensive Keyword To Bid On?

Think you're getting bamboozled by the high cost per click you're paying? It might just be your industry and the keywords you're bidding on.

How Does PPC Support The E-commerce Sales Funnel?

Let's say you're looking for a pair of shoes.

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