How to Win at Mobile PPC Advertising

Should mobile ads look different to desktop ads? This question comes up often, so you'd think there isn't a clear answer. But there is. Yes. Yes, young Padawan, yes! This goes beyond design.

How Do I Get A Higher Quality Score in AdWords?

So you just launched an AdWords campaign and you’re probably wondering how to start off on the right foot with a high-quality score. Or perhaps you’ve been advertising on AdWords for years, and you are starting to see your quality score drop.

How to Elevate Your PPC Campaign Performance in One Day Per Week

When it comes to PPC advertising (like AdWords), it can be easy to just "set and forget" your campaign. Unfortunately, the major ad networks (like Google) make it very easy to spend more money than you should.

Five Reasons Businesses Fail to Reach Their Digital Marketing Goals

One of the best things about digital marketing is that there's a tool or technique out there for measuring almost anything. Do you want to find out how many phone calls are attributable to your SEO campaign?

Should I Be Doing SEO or PPC? Or Both?

I spend my days talking to business owners from nearly every industry.  It’s my favorite thing about my line of work: having the opportunity to learn about different businesses and organizations, and helping them craft an online marketing strategy.   A business owner is usually an expert in their

What's the Difference Between Sessions and Clicks?

As digital marketers, we have the tools to collect specific data from every interaction an online user will have with a brand, from their initial click on social media, to what they did and how long they spent on each webpage.

Why Do PPC Ads Cost So Much?

Goods and services cost money. In a strict sense, that’s not how the world has to be, but it’s a fact that this is how the world we live in works. And it’s not a completely arbitrary system, either.

Why You Should Do Remarketing

Have you ever been followed around the internet by that pair of running shoes you’ve been eyeballing or had Verizon Wireless offer you $200 to join them after you’ve been to their site? That’s remarketing! And, believe it or not, it’s pretty effective.