Does PPC Help SEO?

Clients often ask us if PPC (pay-per-click) advertising helps with SEO (search engine optimization) results. It’s a great question to ask. As a business owner or head of marketing at a company, Digital Third Coast understands your ultimate goal. You want to maximize your bottom line.

Google My Business — Best Practices for Local Business

Google My Business is a free Google resource for local businesses. It allows a business owner to provide valuable information directly to Google, which helps a business appear in local results for both brand and non-brand queries.

Google AdWords Converted Clicks Are Going Away

AdWords will soon be doing away with the “converted clicks” metric. It will no longer show up in your reports, it will no longer be used in self-optimizing automated bidding strategies.

Big Brands With Big Budgets—How Do Small Businesses Compete?

As a small business, it's easy to be intimidated by competitors that have bigger budgets, more established brands, and bigger teams. Though larger brands will likely always be able to outspend you, there are ways to increase visibility for a smaller company with smaller budgets.

AdWords Expanded Text Ads: What Does This Mean for You?

The introduction of expanded text ads represents one of the biggest shake-ups to hit the AdWords platform, ever. We saw the death of right hand column text ads earlier this year.

AdWords Mobile Headline Length: Be Aware of Your Descriptions as they Enter Center Stage

With the removal of sidebar ads; headlines, description lines, and extensions are taking center stage. Just take a look at this screenshot taken on April 28th 2016:

AdWords to Stop Serving Right-Hand Column Ads

Nothing like good news on a Friday! Before leaving work on Friday, February 19th, I saw a Search Engine Land article describing how Google will stop showing ads on the right-hand column of their search engine results pages.

Three Tools to Give You a Competitive Advantage in Your PPC Campaigns

If your PPC campaign isn't moving forward, it's moving backward. There's always room to improve your campaign, and one of the easiest ways you can do so is by analyzing what your competitors are doing—and using that info

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