Thoughts & Effects of Google Local Listing Ads on PPC

There's been a lot of chatter about Google's latest augmentation of their local map results. Earlier this year, there were many additions of map results to local search queries (explicit or implied).

Google Local's New 7-Pack Makes Local More Competitive

Looking at some local search queries this morning, it appears as though Google is testing a new 7-pack of results as opposed to the 10-pack we have all gotten used to. Here is a screenshot of the new layout:

Google to Start Offering Flat Rate Local Listing Ads

For businesses that have taken the steps to sign up with Google's Local Business Center, Google has a new offering available - Local Listing Ads. Unfortunately it is only currently available in San Diego and San Francisco as a trial!

How to Track Traffic from Google Maps and Google Local in Google Analytics

Editors Note: This blog was originally written in 2009. We have updated it to reflect current resource names and strategies.

New Local Business Center Dashboard

Earlier this week Google updated their Local Business Center.

The Importance of Profiles and Directories for Local Search

One of the most important things a local business can do is to create a locally visible presence. 20 years ago a billboard may have seemed like the best option. Perhaps a 30 second spot on local television, or maybe a newspaper ad.

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