How Much Time and Budget Should I Spend Promoting my Content?

This sounds like a question without a clear answer, but in reality, there's actually a pretty consistent rule of thumb that you should follow when creating and promoting a content piece.

How to Leverage Social Media While Attending Conferences

It’s not easy to build meaningful relationships at conferences. Organizers may try to ease awkward introductions (and 50-foot staredowns) with networking events, and a majority of people at the conference may be interested in networking, but that doesn’t make it easy.

Big Brands With Big Budgets—How Do Small Businesses Compete?

As a small business, it's easy to be intimidated by competitors that have bigger budgets, more established brands and bigger teams. Though larger brands will likely always be able to outspend you, there are ways to increase visibility for a smaller company with smaller budgets.

21 Marketing Quotes We Heard at Content Jam 2016

In the sea of marketing conferences that seemingly pop up every year, it’s hard to know which ones are valuable and which conference are just full of hot air. For the past 3 years Orbit Media’s Content Jam has been a conference our team won’t miss, and for good reason.

What is SEO? Search Engine Optimization Explained

If you’re reading this you either don’t know what SEO is, you kinda sorta know, or you’re looking for a world-class example of how to explain it.The good news is, you’re all welcome to stay! If you don’t know what SEO is, you’re not alone… and we’ve got the video to prove it:

What Type of Salesman is Your Website?

How much of your sales process is happening without your sales team? Studies have indicated that up to 70 percent of the buyer's journey is complete before a potential client even contacts you or engages with your sales team.

Three Ways PR and SEO Can Be Best Friends

Ever since Google's Penguin and Panda algorithm updates rocked the SEO world, digital marketers have been forced to lay down their black hat tactics and focus on marketing efforts that have been in place for years.

How to Hire an SEO Expert: Interview Questions and Answers

"SEO experience" is the new "Microsoft Office." Everyone lists it on his or her resume (or at least everyone in digital marketing). But if you're hiring an SEO professional, or a digital marketer with SEO skills, how can you actually figure out if they know anything about SEO?

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