Optimizing Websites for Humans or Search Engines?

Something that consistently presents a challenge to SEO professionals is striking the balance between optimizing a website for search engines while maintaining effective

4 Foursquare Mistakes to Avoid as a Business Owner

Social media is all the rage these days, almost everyone from babies who aren't even born yet to grandparents are on Facebook, looking up reviews on local business has never been easier with Yelp, you can't walk into a party without someone using the word "tweet." Users have quickly adopted socia

An Intro to the New Google Analytics Interface

This past spring, Google released a new version of Analytics. This new version is great for professionals, because it allows you to really dive into some of the more advanced features the Google Analytics has to offer.

5 Long Term Benefits of PPC Advertising

PPC is typically seen as a short-term investment. You pay money and in return receive traffic to your website. When you stop paying that money to the search engines, the traffic dries up.

Phone Call Tracking 101 - Tracking Offline Conversions

Ok, so you've got Google Analytics on your site and you're tracking your goals and making changes on your site based on your reports.

5 Tips for Email Marketing

Last week I attended a wine webinar hosted by our friends over at Orbit Media Studios. It's a meet up for professionals to discuss best practices in digital marketing and have a few glasses of wine.

Cool Trick: Insert Referrer Data From Google Analytics Into Your Lead Forms

Did you ever get a good lead on your website and wonder "How did these guys find us?"  Was it from the ad we ran on that trade website, our PPC campaign or our SEO efforts?

5 Metrics to Track Your SEO Effectiveness

In order to effectively track the progress of your SEO campaign, it's important to look at the right metrics. For this post, I'm only going to cover the metrics pertaining to SEO and only the most important ones.