As digital marketers, we have the tools to collect specific data from every interaction an online user will have with a brand, from their initial click on social media, to what they did and how long they spent on each webpage.
Many business owners will pay brand agencies a lot of money to help them develop customer profiles. Businesses spend a lot of time and energy to survey customers and mine the responses to get the data they need.
This happens way, way more often than you would think. We start out with a client, and we start seeing all their KPIs trending in the right direction, but their organic conversion rate keeps going down. Why does this happen? Is it bad? Should I be worried?