If your goal is to attract new visitors and grow your audience, you should start by trying to grow non branded search traffic to your website. What exactly does that mean? Non branded search traffic comes to your website using keywords that do not include anything related to your brand.
We’ve all heard the saying “time is money.” And it’s especially true when it comes to your website. In a world where everything has to be immediate and on-demand, nothing’s more annoying than waiting for a page to load.
Whether you're agency or brand side, Content Jam is well worth checking out. This year's event had a tactical focus on using data to make better content marketing decisions, touching on SEO, CRO and good ol' fashioned customer service.
Google hates change. I know that might sound odd for a technology company, but at least when it comes to Google's search engine, it's absolutely true. When you make significant changes to your website, Google will typically punish you in the short term with reduced rankings.
One of the best things about digital marketing is that there's a tool or technique out there for measuring almost anything. Do you want to find out how many phone calls are attributable to your SEO campaign?
Phone call tracking is an often overlooked tracking tool to begin with, but when it comes to analyzing the results, most of the companies that utilize phone call tracking don't use it to the fullest. If you aren't using phone call tracking already to track your online marketing e