Okay, the title of this post is a bit harsh but it got your attention didn't it? This is the first in a series of posts answering some relatively basic SEO questions that people typically get confused by.
Every once in a while, you come across a business name that just leaves your head shaking. Whether the name chosen is a really poor play on words, really hard to spell and thusly, find, or infringes on someone else's trademarked name, bad decisions are made all the time when naming businesses.
Finding the proper keywords is the cornerstone of any successful SEM campaign. I imagine every PPC manager out there begins a campaign with keyword research in order to find what keywords are going to generate the desired traffic to a website.