Google Analytics is without question one of the best free tools available for any website owner. I'm in there every day taking a look at search visitors, goal conversions, funnels, and everything else that can give an insight on the overall trends of traffic and search visibility.
I've been around for a while in this hot search marketing industry and I can proudly say - without any hesitation - that I've learned as much, if not more, from mistakes as I have my successes. That said, I'd like to share my latest near-blunder with readers.
Online, a landing page is the first impression a potential customer, friend, or even an enemy, has to a website. The landing page is an opportunity to answer a question, deliver an opinion, offer a product or service, or completely alienate a visitor to your web property.
While managing PPC for clients one question comes up more than any other: "Why can't I see my ads"? A few years ago this had a few answers - Keywords being bid on, time of day ads were being shown, IP address exlusions, etc. But more often than not, it has to do with budget constraints.