Blog

What Type of Salesman is Your Website?

How much of your sales process is happening without your sales team? Studies have indicated that up to 70 percent of the buyer's journey is complete before a potential client even contacts you or engages with your sales team.

Three Tools to Give You a Competitive Advantage in Your PPC Campaigns

If your PPC campaign isn't moving forward, it's moving backward. There's always room to improve your campaign, and one of the easiest ways you can do so is by analyzing what your competitors are doing—and using that info

What do I do When I’m Getting Fewer Paid Clicks Than I Used To?

Search is a living thing. It’s powered by people who change and who adapt and who create and follow new trends.

Three Ways PR and SEO Can Be Best Friends

Ever since Google's Penguin and Panda algorithm updates rocked the SEO world, digital marketers have been forced to lay down their black hat tactics and focus on

How to Create Perfect Local Landing Pages

Landing pages matter, and making it clear where your business operates is particularly critical for small businesses trying to compete with national brands.

How to Hire an SEO Expert: Interview Questions and Answers

"SEO experience" is the new "Microsoft Office." Everyone lists it on his or her resume (or at least everyone in digital marketing).

How to Win at Mobile PPC Advertising

Should mobile ads look different to desktop ads? This question comes up often, so you'd think there isn't a clear answer. But there is. Yes. Yes, young Padawan, yes! This goes beyond design.

Outreach Emails: The Best of the Worst

Think for a second about how many emails you receive every day. Probably a huge percentage of those are spam, right? Now imagine being a publisher or major industry or social influencer. They get all that spam and more, with hundreds of pitches hitting their inbox each day.

Pages