How much of your sales process is happening without your sales team? Studies have indicated that up to 70 percent of the buyer's journey is complete before a potential client even contacts you or engages with your sales team.
If your PPC campaign isn't moving forward, it's moving backward. There's always room to improve your campaign, and one of the easiest ways you can do so is by analyzing what your competitors are doing—and using that info
Think for a second about how many emails you receive every day. Probably a huge percentage of those are spam, right? Now imagine being a publisher or major industry or social influencer. They get all that spam and more, with hundreds of pitches hitting their inbox each day.