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	<title>Renegade Search</title>
	<link>http://www.digitalthirdcoast.net/blog</link>
	<description>Improving The SERPS One Day At A Time</description>
	<lastBuildDate>Mon, 23 Aug 2010 21:00:53 +0000</lastBuildDate>
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		<title>New Ratings in AdWords PPC Ads</title>
		<description><![CDATA[While doing a few personal searches at work today I came across a new feature in Google search engine results pages &#8211; rating from Google Products as an extension of certain Google pay per click ads.

Google has been playing with a lot of different ad extensions for a while &#8211; from addresses for local search [...]]]></description>
		<link>http://www.digitalthirdcoast.net/blog/new-ratings-in-adwords-ppc-ads</link>
			</item>
	<item>
		<title>New Facebook Developments No Threat to Google &#8211; At Least Yet</title>
		<description><![CDATA[In April, Facebook held its annual developers conference in California. Most of the buzz coming from this even has centered on the company&#8217;s efforts to redouble its efforts on creating an open network of integration with sites across the web. To summarize the initiative, participating sites will automatically recognize Facebook users, and any time a [...]]]></description>
		<link>http://www.digitalthirdcoast.net/blog/facebook-developments-threat-google</link>
			</item>
	<item>
		<title>New Webmaster Tools Offer Hints on CTR by Position</title>
		<description><![CDATA[If you hadn&#8217;t yet noticed, Google Webmaster Tools has really been adding a ton of new features. Making the announcement on the Webmaster Central blog last week, a Google rep wrote:
We previously just reported the average position at which your site’s pages appeared in the search results for a particular query. Now you can click [...]]]></description>
		<link>http://www.digitalthirdcoast.net/blog/webmaster-tools-seos-estimate-ctr-distribution-serps</link>
			</item>
	<item>
		<title>Google Business Photos for Places, Maps &amp; Local Business Center</title>
		<description><![CDATA[Yesterday, Google announced that it will be sending professional photographers to business in an effort to beef up the quality and quantity of content in listings on Google Places. Apparently, the company isn&#8217;t satisfied with satellite photos, street views, a camera-equipped bicycle, and even a snowmobile for helping people find things in the real world. [...]]]></description>
		<link>http://www.digitalthirdcoast.net/blog/google-business-photos-places-maps-local-business-center</link>
			</item>
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		<title>New Yahoo Search Marketing Desktop</title>
		<description><![CDATA[For the past several years I had wished for a desktop PPC editor for Yahoo Search Marketing (YSM).  Not every campaign using Yahoo Search Marketing meets the guidelines to qualify for bulk uploads, and the user interface in YSM is fairly clunky feeling &#8211; especially after using a desktop editor for pay per click [...]]]></description>
		<link>http://www.digitalthirdcoast.net/blog/yahoo-search-marketing-desktop</link>
			</item>
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		<title>DTC Earns Qualified Status in the Google Advertising Professionals Program</title>
		<description><![CDATA[We here at Digital Third Coast are looking forward to a great 2010.  We&#8217;ve expanded, we&#8217;ve retooled, and we were recently accepted into the Google Advertising Professionals Program.  While DTC has always employed qualified individuals, this expanded company-wide status is a welcome credential and solid building block for an establishment as young as [...]]]></description>
		<link>http://www.digitalthirdcoast.net/blog/dtc-earns-qualified-status-google-advertising-professionals-program</link>
			</item>
	<item>
		<title>Digital Third Coast is Now a Favorite Place on Google</title>
		<description><![CDATA[A few weeks ago, DTC was selected as a &#8220;Favorite Place&#8221; on Google. Based on information gathered from user behavior and local listings, this means that we have been selected among the Top 10% of businesses, calculated by the popularity of our local business listing.
Google informed us of our status with the following letter:
Dear Business [...]]]></description>
		<link>http://www.digitalthirdcoast.net/blog/digital-coast-favorite-place-google</link>
			</item>
	<item>
		<title>Google Maps for the Rich and Famous &#8211; Heliport Transit Options</title>
		<description><![CDATA[My fellow rich and famous, the wait is over! For years Google has kept us all down by only allowing public transportation options in Google Maps. Take a bus? You&#8217;ve got to be kidding me! Subway? Isn&#8217;t that a restaurant? What about the dozens of us hard working Americans that have access to a private [...]]]></description>
		<link>http://www.digitalthirdcoast.net/blog/google-maps-for-the-rich-and-famous-heliport-transit-options</link>
			</item>
	<item>
		<title>Coming Soon: Google Analytics Intelligence</title>
		<description><![CDATA[Last week, a few of us here at Digital Third Coast attended the first-ever Stratigent Google Analytics User Conference at the Field Museum in Chicago. The conference brought together a variety of users of GA and gave us all an opportunity to interact with many of Google&#8217;s top Analytics engineers. During the days&#8217; presentations and [...]]]></description>
		<link>http://www.digitalthirdcoast.net/blog/coming-google-analytics-intelligence</link>
			</item>
	<item>
		<title>Thoughts &amp; Effects of Google Local Listing Ads on PPC</title>
		<description><![CDATA[There&#8217;s been a lot of chatter about Google&#8217;s latest augmentation of their local map results.  Earlier this year, there were many additions of map results to local search queries (explicit or implied).  Then Google announced new Local Listing Ads that would show above the natural map results &#8211; currently a regional trail only [...]]]></description>
		<link>http://www.digitalthirdcoast.net/blog/thoughts-effects-google-local-listing-ads-search-ppc</link>
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