Editors Note: This scholarship opportunity has ended. Special thanks to everyone who submitted a piece for review. Read more about our winner, here. Twenty years ago, if you suddenly wanted to know what the difference was between gelato and ice cream, you’d have to find an encyclopedia, a dictionary, or a wizened old Italian grandmother to fill you in. Now, we live in a world where silly sounds like Google, Yahoo and Bing are verbs, and an entirely new industry has been created to help people capitalize on the power of digital marketing.
With all the changes search engine marketing (SEM) has seen in the past ten years, we can’t know for sure what it will look like in the next five or ten years. Will content marketing continue to be a focus in digital marketing? How will data from PPC and SEO campaigns inform each other’s strategy? Will local SEO become more important as people become more mobile, or will our own hometown SEO strategies give way to a more global search engine strategy?
Frankly, it’s anyone’s guess- and that’s where you come in. In a 500+ word essay, share how you think digital marketing will develop in the next five to ten years, and what you think the industry will be like when you’re out of school and working in the marketing industry. You may focus on how one aspect of digital marketing will change, or you can address how each branch of digital marketing will grow to interact with the others.
The winning essay writer will receive $500 in scholarship funds to help you achieve your goal of working in SEO, PPC, or content marketing. The scholarship is open to planning to study the fields of marketing, advertising, and/or public relations. To enter, please send your completed essay to DTCscholarship@gmail.com, along with your name, age, grade, location, college/university, and your intended major in college. You MUST include “DTC scholarship” in the subject line of the email.
The Fine Print
Eligibility: To apply for the scholarship, applicant must be a student currently enrolled at a 2-year or 4-year college or university, recognized by the U.S. Department of Education, in the United States. Freshmen, Sophomores, Juniors and Seniors
- Applicant must have a cumulative college grade point average (GPA) of at least 2.5 on a 4-point scale and be enrolled full-time at an accredited 2-year or 4-year college or university in the United States for the Fall 2015 semester.
- Applicant must use the scholarship toward undergraduate program (i.e. Graduate programs not eligible).
- Applicants must be studying or planning to study the fields of marketing, advertising, and/or public relations.
- If the applicant or the applicant’s parent/legal guardian is employed by Digital Third Coast Internet Marketing, Inc (Digital Third Coast). at the time of award, the student is not eligible for the scholarship. Eligibility of finalists will be verified before winners are selected.
- Applicant must include “DTC scholarship” in the subject line of the submission email. (submission to be sent to DTCscholarship@gmail.com)
- Applicant must include a photo image of themselves when submitting the essay.
Description of Scholarship Funds The selected winner will receive a one-time $500 educational scholarship to be applied to qualified expenses, including undergraduate tuition, fees, books and on-campus room and board for the 2015-2016 academic year. Funds are provided by Digital Third Coast Internet Marketing, Inc. Payments issued by Digital Third Coast Internet Marketing, Inc. are made payable to the student’s approved college or university and mailed after 9/1/2015 directly to the accredited college or university last designated by the student.
Selection and Announcement of Winners Winners will be selected by the Digital Third Coast team after the deadline of 8/1/2015. Applicants are judged on quality and thoughtfulness of entries. The winners will be announced on or before 8/15/2015.
College/University Approval The institution must be accredited and listed on the official website of the U.S. Department of Education. All school transfers are subject to accreditation approval.
Responsibilities of Recipients The recipient must be actively enrolled full-time as a freshman, sophomore, junior, or senior for the 2014-2015 semester and for the entire academic year without interruption, barring illness, emergency or military service. It is the recipient’s responsibility to verify receipt of funds with their designated institution and notify Digital Third Coast. Should the award check not arrive on or about 30 days from the issue date. Digital Third Coast reserves the right to alter or discontinue this program at any time without notice.
Digital Rights Agreement By submitting an entry to this competition, you agree that all essay and image submissions will become the property of Digital Third Coast and may be used in marketing materials, reposted or displayed online in whole or partial form without notification.