Renegade Search

Yahoo has begun to roll out their answer (or version) of Instant search results. Next to their current suggested search topics you get when typing into the search field, they will show a more detailed look at the first result you would see for each query. The provided preview will change as you move through the suggested results.

One of the first things that pops out about this new product is the name, "Rich Search Assistant". One of the reasons they are not calling it "Yahoo Instant" was that they had an existing product of that name back in 2005. It seems they were looking for an original name since Google has rolled out their Instant search in October.

Another interesting feature while using the Yahoo Rich Search Assistant is ads will be covered in the previewed results. This could be a potential concern to advertisers, but Yahoo is claiming that ad income has not been impacted. As promising as that sounds, we have to take in to consideration that at this time only 5% of their users have been opted-in to test this new experience.

I'm sure as more users test this new product and is made available for the masses, we'll be learning more specifics on the functionality. It will be very interesting to see how this evolves considering all the recent major changes Yahoo has been making.

Please check back soon for more information as it's made available.

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For the past several years I had wished for a desktop PPC editor for Yahoo Search Marketing (YSM). Not every campaign using Yahoo Search Marketing meets the guidelines to qualify for bulk uploads, and the user interface in YSM is fairly clunky feeling - especially after using a desktop editor for pay per click management. Easy bulk changes? Yeah right! Across blogs there had been rumors for sometime, but no confirmation from Yahoo. Eventually the trail leading to the promised land of a Yahoo Search Marketing desktop editor went cold and I didn't hear much chatter on the subject aside from requests and wish lists. Until now.

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