Today Google announced that they are rolling out longer meta description snippets for some keyword searches. The new feature will appear in search results for queries that are 3 words or longer and have a very specific intent. So for example, if you are searching for something like “Google Rolls Out Extended Snippets” you’ll see some results that have longer meta description snippets (3 or 4 lines instead of only 2) like this: Read More

Every once in a while even the biggest of websites have server issues or temporary bandwidth problems. While we always push custom error pages for 404 pages and other applicable error codes for SEO and usability sake, it is interesting to see how the big boys handle such issues.

Here is the top part of the page I just saw when causing a 500 internal server error: Read More

How fast does your website load? You can test out your pages with this web page speed test tool.

There has been a lot of attention on page load speed lately. There used to be more focus on page load speed back when everybody was on 56k modems, but it seems a lot of the best practices from those days have gone out the window since high speed internet came along. I’d like to remind people that it’s still important to optimize the speed of your pages. It can affect how much traffic your site receives, how many vistors stay on your site after you get them there and the bottom line…how much money your site makes. This is especially true for ecommerce sites that naturally get more browsing and page views per visitor.
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