http://www.digitalthirdcoast.net/blog We share tips on search engine optimization, pay per click advertising, local search optimizing, and other tactics to improve your online presence. Thu, 02 Feb 2012 17:12:23 +0000 en hourly 1 http://www.digitalthirdcoast.net/blog/seo-crisis-management-steps-site-loses-visibility http://www.digitalthirdcoast.net/blog/seo-crisis-management-steps-site-loses-visibility#comments Thu, 12 Jan 2012 20:21:09 +0000 Tim http://www.digitalthirdcoast.net/blog/?p=2650 You've been working on SEO for your site for months. You've done your research, and your site is perfectly optimized for high-volume, highly-relevant keyphrases. You've gone out of your way to make sure that everything you're doing is ethical and your site should be firmly in Google's good graces.

After a few months of diligent promotion, you've greatly improved your visibility, and your site's traffic and conversions have been exploding.

And then one day, without warning, it's all gone. For reasons you can't fathom, your site has dropped off from Google results like a rock. Your traffic disappears.

If you care about SEO, this is the stuff that nightmares are made of. But if you've been working in internet marketing long enough, and you've been around enough sites, chances are that you might have seen a similar situation. But there are plenty of causes for this terrifying prospect, so the most important thing is to take a deep breath, relax, and figure out the cause of the problem. While it is always possible that something bad has happened (such as your site being hacked), most of the time the problem will be much more inocuous.]]> http://www.digitalthirdcoast.net/blog/seo-crisis-management-steps-site-loses-visibility/feed 0 http://www.digitalthirdcoast.net/blog/google-analytics-keyword-not-provided-statistics http://www.digitalthirdcoast.net/blog/google-analytics-keyword-not-provided-statistics#comments Tue, 29 Nov 2011 21:53:20 +0000 Steven http://www.digitalthirdcoast.net/blog/?p=2169 encrypt searches for those signed in to a Google profile, rendering a portion of keyword referrer data "(not provided)" within Google Analytics reports. Webmasters and professionals throughout our industry utilize this information to improve a site or campaign. At the time that Google announced this decision, Google associate Matt Cutts attempted to allay fears that a large percentage of this keyword data would be lost by stating that only a "single digit" percentage of people are actually signed in while searching. Since then there has been much debate as to whether or not Cutts' statement was accurate. We decided to investigate further with a study of our own.]]> http://www.digitalthirdcoast.net/blog/google-analytics-keyword-not-provided-statistics/feed 0 http://www.digitalthirdcoast.net/blog/finding-fixing-404-pages-google-analytics http://www.digitalthirdcoast.net/blog/finding-fixing-404-pages-google-analytics#comments Wed, 02 Nov 2011 16:23:51 +0000 Tim http://www.digitalthirdcoast.net/blog/?p=2137 common error pages that can be found online. As that post explains, the most common, and problematic, error page is the dreaded 404. Whenever a server spits out a 404 page, it means that the user is trying to access an invalid URL. This might be because they misstyped an address, or it may be because they followed a bad link. Whatever the cause, no site owner wants users to see 404 pages, and minimizing their appearance should be a central goal for any webmaster.

In this post, I want to give a quick tutorial on how to identify and fix 404 errors using Google Analytics. With just a few short steps, you should be able to identify how often users are accessing the 404 page, how they arrived there, and how to fix any issues.]]> http://www.digitalthirdcoast.net/blog/finding-fixing-404-pages-google-analytics/feed 0 http://www.digitalthirdcoast.net/blog/phone-call-tracking-101-tracking-offline-conversions http://www.digitalthirdcoast.net/blog/phone-call-tracking-101-tracking-offline-conversions#comments Mon, 16 May 2011 19:58:52 +0000 Nathan http://www.digitalthirdcoast.net/blog/?p=1144 PPC conversion tracking codes on your site so you can better optimize your site based on actual user search queries and account metrics you can't see through analytics. You seem to have your bases covered. But what happens when your business does a large portion of their conversions offline? This is when you'd want to use call tracking on your website!]]> http://www.digitalthirdcoast.net/blog/phone-call-tracking-101-tracking-offline-conversions/feed 3 http://www.digitalthirdcoast.net/blog/5-tips-effective-email-marketing http://www.digitalthirdcoast.net/blog/5-tips-effective-email-marketing#comments Thu, 28 Apr 2011 14:21:12 +0000 John-Henry http://www.digitalthirdcoast.net/blog/?p=1243 Orbit Media Studios. It's a meet up for professionals to discuss best practices in digital marketing and have a few glasses of wine. Last night's topic was email marketing and it was packed with useful information and best practices. Here's a list of the top five valuable take aways from Orbit's April 19th #WineWeb:]]> http://www.digitalthirdcoast.net/blog/5-tips-effective-email-marketing/feed 0 http://www.digitalthirdcoast.net/blog/google-launches-page-speed-tools http://www.digitalthirdcoast.net/blog/google-launches-page-speed-tools#comments Tue, 26 Apr 2011 20:58:23 +0000 Steven http://www.digitalthirdcoast.net/blog/?p=1303 Google announced that page load speed was one of over 200 factors that comprised their ranking algorithm. At that time, the SEO community didn’t necessarily consider it a strong factor despite the announcement. The recent launch of Page Speed may be Google’s way of communicating that it plays a greater role than what once was assumed.]]> http://www.digitalthirdcoast.net/blog/google-launches-page-speed-tools/feed 0 http://www.digitalthirdcoast.net/blog/adwords-ad-rotation-optimize-conversions http://www.digitalthirdcoast.net/blog/adwords-ad-rotation-optimize-conversions#comments Thu, 24 Feb 2011 22:41:58 +0000 Nathan http://www.digitalthirdcoast.net/blog/?p=1089 http://www.digitalthirdcoast.net/blog/adwords-ad-rotation-optimize-conversions/feed 1 http://www.digitalthirdcoast.net/blog/google-adwords-exclamation-point-work http://www.digitalthirdcoast.net/blog/google-adwords-exclamation-point-work#comments Wed, 16 Feb 2011 17:48:15 +0000 Patrick http://www.digitalthirdcoast.net/blog/?p=986 http://www.digitalthirdcoast.net/blog/google-adwords-exclamation-point-work/feed 0 http://www.digitalthirdcoast.net/blog/express-review-by-site-tuners http://www.digitalthirdcoast.net/blog/express-review-by-site-tuners#comments Tue, 15 Feb 2011 00:01:41 +0000 George http://www.digitalthirdcoast.net/blog/?p=917 web site design company, we decided it would be a good idea to try the Express Landing Page Optimization Review from Site Tuners.]]> http://www.digitalthirdcoast.net/blog/express-review-by-site-tuners/feed 1 http://www.digitalthirdcoast.net/blog/top-5-metrics-track-seo-effectiveness http://www.digitalthirdcoast.net/blog/top-5-metrics-track-seo-effectiveness#comments Thu, 20 Jan 2011 19:06:36 +0000 Patrick http://www.digitalthirdcoast.net/blog/?p=864 SEO campaign, it's important to look at the right metrics. For this post, I'm only going to cover the metrics pertaining to SEO and only the most important ones. Keep in mind that there are many different types of data you can track for different strategies, specific elements, analytics, and ongoing SEO fine tuning. For now, let's look at the main metrics for measuring your SEO effectiveness.]]> http://www.digitalthirdcoast.net/blog/top-5-metrics-track-seo-effectiveness/feed 1