Renegade Search

In my last blog post I addressed the growing trend of mobile users. In case you missed it and don’t want to read the whole thing, here’s a summary: You need a mobile-friendly website.

The mobile landscape can be daunting to a business owner who is looking to optimize their site for mobile and tablet users. Strategy and development can drastically range in complexity and price, making mobile a difficult ship to steer.

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Earlier this week, a few coworkers and I noticed an update to the way Google is displaying title tags in search results listings. Brand names have begun to appear in the beginning of a page title, rather than appended on the end, which was previously shown on many title tags and has been the expectation or intention when businesses have set up title tags to this point. While the impact of this update in search rankings is still yet to be determined, the visual impact is already evident.

As an example, let’s take a look at the Digital Third Coast source code:

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One of the top reasons people call us is because their rankings have fallen, and they’ve lost both the traffic and the conversions that came with their previous rankings.  Now they need to be back on the first page of Search Engine Results Pages (SERP), and they need it to be done yesterday.

Unfortunately, the only way to quickly appear on the first page of Google after a huge drop is through paid ads. (Remember my last blog on SEO or PPC?  The biggest advantage to PPC is speed to market.) If you want to get there organically, and benefit from the majority of clicks, it is a gradual process.

If your rankings are fluctuating a bit, there’s no need to panic.   Many of us who watch and monitor our rankings closely will see some ups and downs.  This is because the algorithms are constantly being revised and improved.

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With the introduction and adoption of the Google+ platform in 2011, Google has taken a bold step into the social space previously dominated by Facebook and Twitter. With the introduction of the Google+ platform, Google has re-defined the social landscape, its influence on search engines, and SEO in general.

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With two full days of speakers and knowledge, there was much to take away from SearchLove this fall. George (@gzlatin) and I were able to visit Boston and attend the conference, so we've summarized the multitude of things that we learned and heard at the event. You'll note that the "Keep it Real" comments from the speakers are missing most of the important words as these are supposed to remain "attendee secrets" for the next 30 days.

Yes, I know this list is long (it's supposed to be), so I've summarized it into the following categories to make things easier on you. (side note: within each category, the individual items are ordered from when they were provided throughout the event)

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