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	<title>Renegade Search &#187; PPC</title>
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	<link>http://www.digitalthirdcoast.net/blog</link>
	<description>Improving The SERPS One Day At A Time</description>
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		<title>Speculations on Google Instant&#8217;s Impact on AdWords</title>
		<link>http://www.digitalthirdcoast.net/blog/speculations-on-google-instant-impact-on-adwords</link>
		<comments>http://www.digitalthirdcoast.net/blog/speculations-on-google-instant-impact-on-adwords#comments</comments>
		<pubDate>Fri, 10 Sep 2010 21:08:34 +0000</pubDate>
		<dc:creator>Nathan Pabich</dc:creator>
				<category><![CDATA[Google News]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.digitalthirdcoast.net/blog/?p=571</guid>
		<description><![CDATA[Yesterday on this blog, we discussed the effects of Google Instant on SEO. Switching gears, I wanted to put down a few ideas about how the new interface might effect the PPC world. Since Instant is so new, the long-term PPC effects have yet to be seen. That being said, I think it&#8217;s clear that [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Ratings in AdWords PPC Ads</title>
		<link>http://www.digitalthirdcoast.net/blog/new-ratings-in-adwords-ppc-ads</link>
		<comments>http://www.digitalthirdcoast.net/blog/new-ratings-in-adwords-ppc-ads#comments</comments>
		<pubDate>Mon, 28 Jun 2010 22:23:05 +0000</pubDate>
		<dc:creator>Nathan Pabich</dc:creator>
				<category><![CDATA[Google News]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.digitalthirdcoast.net/blog/?p=543</guid>
		<description><![CDATA[While doing a few personal searches at work today I came across a new feature in Google search engine results pages &#8211; rating from Google Products as an extension of certain Google pay per click ads.

Google has been playing with a lot of different ad extensions for a while &#8211; from addresses for local search [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Yahoo Search Marketing Desktop</title>
		<link>http://www.digitalthirdcoast.net/blog/yahoo-search-marketing-desktop</link>
		<comments>http://www.digitalthirdcoast.net/blog/yahoo-search-marketing-desktop#comments</comments>
		<pubDate>Wed, 17 Mar 2010 22:38:51 +0000</pubDate>
		<dc:creator>Nathan Pabich</dc:creator>
				<category><![CDATA[AdWords Editor]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Yahoo Search Marketing]]></category>

		<guid isPermaLink="false">http://www.digitalthirdcoast.net/blog/?p=471</guid>
		<description><![CDATA[For the past several years I had wished for a desktop PPC editor for Yahoo Search Marketing (YSM).  Not every campaign using Yahoo Search Marketing meets the guidelines to qualify for bulk uploads, and the user interface in YSM is fairly clunky feeling &#8211; especially after using a desktop editor for pay per click [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DTC Earns Qualified Status in the Google Advertising Professionals Program</title>
		<link>http://www.digitalthirdcoast.net/blog/dtc-earns-qualified-status-google-advertising-professionals-program</link>
		<comments>http://www.digitalthirdcoast.net/blog/dtc-earns-qualified-status-google-advertising-professionals-program#comments</comments>
		<pubDate>Mon, 25 Jan 2010 22:26:41 +0000</pubDate>
		<dc:creator>Nathan Pabich</dc:creator>
				<category><![CDATA[DTC]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.digitalthirdcoast.net/blog/?p=448</guid>
		<description><![CDATA[We here at Digital Third Coast are looking forward to a great 2010.  We&#8217;ve expanded, we&#8217;ve retooled, and we were recently accepted into the Google Advertising Professionals Program.  While DTC has always employed qualified individuals, this expanded company-wide status is a welcome credential and solid building block for an establishment as young as [...]]]></description>
		<wfw:commentRss>http://www.digitalthirdcoast.net/blog/dtc-earns-qualified-status-google-advertising-professionals-program/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Thoughts &amp; Effects of Google Local Listing Ads on PPC</title>
		<link>http://www.digitalthirdcoast.net/blog/thoughts-effects-google-local-listing-ads-search-ppc</link>
		<comments>http://www.digitalthirdcoast.net/blog/thoughts-effects-google-local-listing-ads-search-ppc#comments</comments>
		<pubDate>Fri, 09 Oct 2009 19:15:18 +0000</pubDate>
		<dc:creator>Nathan Pabich</dc:creator>
				<category><![CDATA[Google News]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.digitalthirdcoast.net/blog/?p=320</guid>
		<description><![CDATA[There&#8217;s been a lot of chatter about Google&#8217;s latest augmentation of their local map results.  Earlier this year, there were many additions of map results to local search queries (explicit or implied).  Then Google announced new Local Listing Ads that would show above the natural map results &#8211; currently a regional trail only [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Google to Start Offering Flat Rate Local Listing Ads</title>
		<link>http://www.digitalthirdcoast.net/blog/google-start-offering-flat-rate-local-listing-ads</link>
		<comments>http://www.digitalthirdcoast.net/blog/google-start-offering-flat-rate-local-listing-ads#comments</comments>
		<pubDate>Wed, 07 Oct 2009 16:51:59 +0000</pubDate>
		<dc:creator>Taylor Cimala</dc:creator>
				<category><![CDATA[Google News]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.digitalthirdcoast.net/blog/?p=303</guid>
		<description><![CDATA[For businesses that have taken the steps to sign up with Google&#8217;s Local Business Center, Google has a new offering available &#8211; Local Listing Ads. Unfortunately it is only currently available in San Diego and San Francisco as a trial! While they are not intended to compete with AdWords in any way, I can see [...]]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Yahoo PPC Price Increase &#8211; CPCs up 25%?!</title>
		<link>http://www.digitalthirdcoast.net/blog/yahoo-ppc-price-increase-cpcs-25</link>
		<comments>http://www.digitalthirdcoast.net/blog/yahoo-ppc-price-increase-cpcs-25#comments</comments>
		<pubDate>Fri, 02 Oct 2009 20:30:36 +0000</pubDate>
		<dc:creator>Nathan Pabich</dc:creator>
				<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.digitalthirdcoast.net/blog/?p=282</guid>
		<description><![CDATA[Today I saw an interesting notification from Yahoo!
Dear Product Submit advertiser,
From November 2, 2009, until December 29, 2009, Yahoo! will be making a seasonal rate adjustment by increasing the cost per click (CPC) by 25% in all categories. This means that during this period your actual billed CPC will be 25% higher. This adjustment reflects [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Internal Competition in PPC</title>
		<link>http://www.digitalthirdcoast.net/blog/internal-competition-ppc</link>
		<comments>http://www.digitalthirdcoast.net/blog/internal-competition-ppc#comments</comments>
		<pubDate>Thu, 25 Jun 2009 19:19:10 +0000</pubDate>
		<dc:creator>Nathan Pabich</dc:creator>
				<category><![CDATA[Duplicate Content]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.digitalthirdcoast.net/blog/?p=201</guid>
		<description><![CDATA[Internal competition, or duplicate content, is not just an SEO problem.  Over the last 2 years I have probably inherited as many PPC campaigns as I have actually created from scratch.  This has its pros and cons, but one of the biggest repeated mistakes I come across is accounts having duplicate keywords across [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>More than 25 Character Headlines??</title>
		<link>http://www.digitalthirdcoast.net/blog/more-than-25-character-headlines</link>
		<comments>http://www.digitalthirdcoast.net/blog/more-than-25-character-headlines#comments</comments>
		<pubDate>Tue, 26 May 2009 21:38:42 +0000</pubDate>
		<dc:creator>Nathan Pabich</dc:creator>
				<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.digitalthirdcoast.net/blog/?p=220</guid>
		<description><![CDATA[While doing some general research for the home I noticed a couple of headlines that were longer than the stated 25 character limit.
Since you still can&#8217;t create ads like this in the Adwords UI or in AW Editor, my bet is that this is happening because the ad copy was created using dynamic insertion &#8211; [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Conversions 1 Per Click vs. Conversions Many Per Click</title>
		<link>http://www.digitalthirdcoast.net/blog/conversions-1-per-click-vs-conversion-many-per-click</link>
		<comments>http://www.digitalthirdcoast.net/blog/conversions-1-per-click-vs-conversion-many-per-click#comments</comments>
		<pubDate>Thu, 23 Apr 2009 16:28:15 +0000</pubDate>
		<dc:creator>Nathan Pabich</dc:creator>
				<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.digitalthirdcoast.net/blog/?p=218</guid>
		<description><![CDATA[If you&#8217;ve clicked on the &#8220;conversion tracking&#8221; button in your AdWords account you may have been greeted these 2 different conversion metrics.  What do they mean?
Conversions 1 per click &#8211; this is a 1:1 ratio between ad click and user that converted.  Conversions many per click is the total number of conversion &#8211; [...]]]></description>
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		<slash:comments>0</slash:comments>
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