Renegade Search

Spring is here and for most people that means annual spring cleaning chores.  Spring cleaning can also be applied to anyone who owns or operates a website.  Most webmasters dread backlink removal and maintenance because it is tedious, time consuming, and does not always provide value.  Backlinks are like votes to your site that Google and other search engines use to determine how you rank in the search engines for certain terms. 

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The World Wide Web is full of valuable link building resources. Sometimes you just need to know where to look, so I thought I'd compile a list of websites flowing with free and useful information to anyone interested in finding ways to attract links to their website to drive more web traffic, broaden your reach, and work to positively impact your site's search ranking.

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The key to a sustainable linking strategy is securing strong, highly relevant links back to your site.  Your brand gets mentioned on the internet because people enjoy your product and you are good at what you do.  These are how linking opportunities occur naturally.  However, there are times your brand might be mentioned without a link back to your site (let's remember why links pointing to your site helps with SEO rankings).  There are some creative ways to leverage these brand mentions into high quality links that point to your website and can provide a competitive advantage in ranking in the SERP's.

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As of today, February 25th 2013, Worldwide Web Size estimates that there are roughly 13.38 billion pages on the internet. As Search Engine Optimization (SEO) analysts and a digital marketing agency, it’s our job to help bring our clients’ online information to the forefront of the web. But where do we turn when looking for the latest and greatest in news, industry updates and general SEO information? Here at DTC, we have a few favorites that we’d love to share!

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If you have worked in the SEO industry, you are likely very familiar with the importance of anchor text when it comes to ranking well in Search Engine Results Pages (SERPs).  For years, effective link builders and internet marketers employed the strategy of building up as many relevant links with their targeted anchor text pointing back to their website. For example, if you were a snowboard company that sold custom snowboards, you would want as many backlinks as possible with the anchor text ‘custom snowboards’ pointing back to your site.  More often than not, the site that had the most relevant links with that specific anchor text would land in the number one spot for that search term.  Obviously every niche is different, but historically, this was the strategy most successful internet marketers focused their link building efforts on.

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