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Why the Spelling in Customer Reviews Matters for Your Site

By Tim Marco on 5-11-11 in Biz Advice, Landing Pages, Local Search, SEO
If you're reading this blog, I'm assuming that you're the kind of person who has spent a decent amount of time on YouTube. And if you're a person who has spent any amount of time on YouTube (especially watching music videos), you've probably encountered the following:

Repeated comments attacking Justin Bieber on completely unrelated videos
Vile expressions of hatred
At least one commenter saying 'I'm only [insert age here] and I love [insert relatively older band]
Repeated comments attacking Lady Gaga on completely unrelated blogs
Repeated comments defending Justin Bieber and/or Lady Gaga
Trolling
And above all else, grammar, punctuation, and spelling that could make a third grade teacher weep for the future

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Review: Express Review by Site Tuners

By George Zlatin on 2-14-11 in DTC, Landing Pages, Testing
This post is a review of a service we recently used prior to starting the redesign of our own website.  We originally had our site designed about 3.5 years ago and we felt that it was time for an update.  Before having our redesign meeting with our awesome web site design company, we decided it would be a good idea to try the Express Landing Page Optimization Review from Site Tuners.

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Google Rolls Out Longer Meta Description Snippets

By George Zlatin on 3-24-09 in Google News, Keyword Research, Landing Pages, SEO, Testing, Usability
Today Google announced that they are rolling out longer meta description snippets for some keyword searches. The new feature will appear in search results for queries that are 3 words or longer and have a very specific intent. So for example, if you are searching for something like "Google Rolls Out Extended Snippets" you'll see some results that have longer meta description snippets (3 or 4 lines instead of only 2) like this:

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Search Market Share 2008: Google Grew, Yahoo & Microsoft Dropped & Stabilized

By George Zlatin on 1-26-09 in Analytics, Google News, Landing Pages, Search Engines
Danny Sullivan over at Search Engine Land has posted some new search engine market share figures...Google gained another 6% in search market share in 2008!  What? Are you surprised?

What's even more interesting is that Google's profits are rising as well, even in this bad economy.  Microsoft, which has never ever had massive layoffs in it's history is laying off 5000 employees and Google actually posted an increase in profits in the last quarter of 08. Amazing.

Here's the story:

Search Market Share 2008: Google Grew, Yahoo & Microsoft Dropped & Stabilized

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Landing Page Hospitality

By Nathan Pabich on 1-25-09 in Landing Pages
Online, a landing page is the first impression a potential customer, friend, or even an enemy, has to a website. The landing page is an opportunity to answer a question, deliver an opinion, offer a product or service, or completely alienate a visitor to your web property. Depending on your goals, your landing page may be effective - but let's look at some practical uses of landing pages - making online "friends" and converting customers.

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