Renegade Search

Digital Third Coast was recently featured in Crain's for starting a bonus compensation plan as part of our 2012 New Year's Resolutions.



You can read the full article about Digital Third Coast's bonus plan here.

A special thank you to Brad Farris and the Anchor Advisors team!

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Link building is my favorite part of SEO. For some it can be a source of contention, confusion and consternation, but in actuality it's really pretty simple - it's about connecting with other people. Basically, you find a site you want to get a link from, contact the site and then make your case as persuasively as possible to get a link. SEOs do this all day long and it has a lot in common with cold calling. However, as a business owner you could be sitting on a mountain of hot link leads and not even know it.

If you are a small business owner, I am willing to bet you have a lot of professional relationships that you could use to snag a targeted anchor text link or two. Chances are that you have networked with other small business owners at professional events, use them as vendors or have them as clients - these are all great connections to ask for a link. Here are 3 easy ways to get links from business you know and work with.

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If your business is currently engaged in an SEO campaign, than its safe to say that you periodically check your search engine rankings for some of your more competitive terms. It's great to keep an eye on your organic rankings, but what if I told you that the rankings you are looking at for your site might not be accurate? That's right, the search results you view on your personal computer could be different if you have visited any of the websites that are showing up.

This is due to personalized search: Google tweaking search results on an individual basis due to user's internet history. This might be great for the average search engine user, but it is of zero help when you are trying to manually check your rankings. With a simple change in your Chrome browser settings you can permanently get rid of this headache and start seeing search results as they should be - depersonalized.

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Did you ever get a good lead on your website and wonder "How did these guys find us?"  Was it from the ad we ran on that trade website, our PPC campaign or our SEO efforts?

You can always go into Google Analytics and see how people are finding your site in general but Google Analytics doesn't report on personal user data, so it doesn't tell you how any specific leads found your site.  You would normally have to figure that out for yourself, which depending on lead volume, can be a painstaking process. It would be good to have an easy way to be able to attribute a lead to the specific way they found you...good news, there is! A great way to do this is to have that referrer data inserted (using Javascript) directly into each new lead email you get.

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This post is a review of a service we recently used prior to starting the redesign of our own website.  We originally had our site designed about 3.5 years ago and we felt that it was time for an update.  Before having our redesign meeting with our awesome web site design company, we decided it would be a good idea to try the Express Landing Page Optimization Review from Site Tuners.

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