Product listing ads (PLAs) in Google AdWords are particularly effective because they allow advertisers to place product images on Google.com while people are searching for specific products. Not only do searchers get to see a preview of the product being offered, but there is also text space in which to place a particular product offering such as "free shipping". DTC's PPC management department has seen some great results with PLAs in creating more conversions at a lower CPA.
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How to Get Started with Google AdWords Product Listing Ads
By
Nathan Pabich on
2-14-12 in
Comparison Shopping Engines, PPC
Trouble With Google Product Search and Robots.txt?
By
Nathan Pabich on
12-07-11 in
Comparison Shopping Engines, SEO
Over the last year, Google has begun weeding out less serious Google Product Search feeds by tightening up their product feed requirements through Google Merchant Center. Recently, Google sent out emails asking many advertisers to add a line of code to their Robots.txt file on their websites. Their email listed the following:
Robots.txt preventing image crawl
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Robots.txt preventing image crawl
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