Renegade Search

I spend my days talking to business owners from nearly every industry.  It’s my favorite thing about my line of work: having the opportunity to learn about different businesses and organizations, and helping them craft an online marketing strategy.  A business owner is typically an expert in their respective field, and I get to learn about how they work, for whom, and perhaps most importantly: Why.

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In my last blog post I addressed the growing trend of mobile users. In case you missed it and don’t want to read the whole thing, here’s a summary: You need a mobile-friendly website.

The mobile landscape can be daunting to a business owner who is looking to optimize their site for mobile and tablet users. Strategy and development can drastically range in complexity and price, making mobile a difficult ship to steer.

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While in high school, one of my first jobs was working in the food court of a mall. Across the way from our shop there was a Chinese buffet restaurant where you could choose 4 items for $5.99. Nearly every day I worked in that food court, there was a fellow behind the counter of the Chinese buffet, arms crossed, with a scowl across his face. He looked as if he was trying to intimidate potential customers rather than welcome them. My friends and I affectionately nicknamed him “hard-look guy”, and even went so far as to practice our own hard looks when there were no customers of our own in sight. Over that summer, we noticed how people would tend to keep moving when hard look guy was working, often spending their money elsewhere. And sure, some people are just not in the mood for Chinese buffet. I am confident, however, that some people just keep moving when they get a “hard look”.

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I spend my days talking to business owners from nearly every industry.  It’s my favorite thing about my line of work: having the opportunity to learn about different businesses and organizations, and helping them craft an online marketing strategy.   A business owner is usually an expert in their respective field, and I get to learn about how they work, for whom, and perhaps most importantly, why.

Every business is different, and therefore every marketing approach should be.  Internet marketing is not for everyone, as I mentioned in my post on 8 Reasons Not to do SEO or PPC.  But if you identify that your target audience is searching for you online, how do you know if you should do SEO or PPC?

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With two full days of speakers and knowledge, there was much to take away from SearchLove this fall. George (@gzlatin) and I were able to visit Boston and attend the conference, so we've summarized the multitude of things that we learned and heard at the event. You'll note that the "Keep it Real" comments from the speakers are missing most of the important words as these are supposed to remain "attendee secrets" for the next 30 days.

Yes, I know this list is long (it's supposed to be), so I've summarized it into the following categories to make things easier on you. (side note: within each category, the individual items are ordered from when they were provided throughout the event)

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