As some of you know, Google does not allow insertion of exclamation points within the title of your AdWords ad. However, you are allowed to have it in your ad descriptions. Recently, Google has made some changes to how the top 3 ad placements are viewed in the search results.
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New Yahoo Search Marketing Desktop
For the past several years I had wished for a desktop PPC editor for Yahoo Search Marketing (YSM). Not every campaign using Yahoo Search Marketing meets the guidelines to qualify for bulk uploads, and the user interface in YSM is fairly clunky feeling - especially after using a desktop editor for pay per click management. Easy bulk changes? Yeah right! Across blogs there had been rumors for sometime, but no confirmation from Yahoo. Eventually the trail leading to the promised land of a Yahoo Search Marketing desktop editor went cold and I didn't hear much chatter on the subject aside from requests and wish lists. Until now.
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1
AdWords Editor Find and Replace Mistakes
By
Nathan Pabich on
2-02-09 in
AdWords Editor, PPC
I’ve been around for a while in this hot search marketing industry and I can proudly say – without any hesitation – that I’ve learned as much, if not more, from mistakes as I have my successes. That said, I’d like to share my latest near-blunder with readers.
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