For the past several years I had wished for a desktop PPC editor for Yahoo Search Marketing (YSM). Not every campaign using Yahoo Search Marketing meets the guidelines to qualify for bulk uploads, and the user interface in YSM is fairly clunky feeling – especially after using a desktop editor for pay per click management. Easy bulk changes? Yeah right! Across blogs there had been rumors for sometime, but no confirmation from Yahoo. Eventually the trail leading to the promised land of a Yahoo Search Marketing desktop editor went cold and I didn’t hear much chatter on the subject aside from requests and wish lists. Until now.
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I’ve been around a while in this hot search marketing industry and I can proudly say – without any hesitation – that I’ve learned as much, if not more, from mistakes as I have my successes. That said, I’d like to share my latest near-blunder with readers.

While using AdWords Editor tonight I nearly “find (myself out of my position) and replaced (myself with someone else) some bad URL tracking codes.

While the “F & R” feature is made to save time, it can also become a crutch to facilitate sloppy work. I haven’t pulled this hat over my own eyes in a while, so I thought it might be time to revisit the subject on the DTC blog. Just a friendly reminder to always check and recheck your work – whether it be in Excel or a similar program, or with AWE, or with any other work that matters. There really is never any substitute for good quality assurance.

The human touch is what makes a campaign great, but the human touch is also apt to err. So please – Recehck.