AdWords Editor Find and Replace Mistakes

I’ve been around a while in this hot search marketing industry and I can proudly say – without any hesitation – that I’ve learned as much, if not more, from mistakes as I have my successes. That said, I’d like to share my latest near-blunder with readers.

While using AdWords Editor tonight I nearly “find (myself out of my position) and replaced (myself with someone else) some bad URL tracking codes.

While the “F & R” feature is made to save time, it can also become a crutch to facilitate sloppy work. I haven’t pulled this hat over my own eyes in a while, so I thought it might be time to revisit the subject on the DTC blog. Just a friendly reminder to always check and recheck your work – whether it be in Excel or a similar program, or with AWE, or with any other work that matters. There really is never any substitute for good quality assurance.

The human touch is what makes a campaign great, but the human touch is also apt to err. So please – Recehck.