AdWords Editor Find and Replace Mistakes
Author: Nathan Pabich
February 2, 2009 • Filed Under: AdWords Editor, PPC • 1 CommentI’ve been around a while in this hot search marketing industry and I can proudly say – without any hesitation – that I’ve learned as much, if not more, from mistakes as I have my successes. That said, I’d like to share my latest near-blunder with readers.
While using AdWords Editor tonight I nearly “find (myself out of my position) and replaced (myself with someone else) some bad URL tracking codes.
While the “F & R” feature is made to save time, it can also become a crutch to facilitate sloppy work. I haven’t pulled this hat over my own eyes in a while, so I thought it might be time to revisit the subject on the DTC blog. Just a friendly reminder to always check and recheck your work – whether it be in Excel or a similar program, or with AWE, or with any other work that matters. There really is never any substitute for good quality assurance.
The human touch is what makes a campaign great, but the human touch is also apt to err. So please – Recehck.
Adwords Editor is great but you are totally right. You need to be super careful. I have made tons of mistakes the same ways. Be particularly careful if mass adjusting your bids, because a mistake there could cost you….literally.
Comment by Ad Hustler — February 3, 2009 @ 8:03 am