Renegade Search

You may have noticed some strange things happening in your display campaigns recently. If your campaigns utilize automatic placements, a tactic in which Google automatically displays ads on sites that it determines are relevant to your keywords, then you may have noticed extremely unusual placements where your ads have shown.

CONTINUE READING »

As we have mentioned before in this blog, the world of SEO is constantly evolving.  Just to prove my point, I originally started this blog post three weeks ago.  It dove into my hypothesis on the effects of social media on SEO and how Google was slowly changing the playing field.  And as soon as it was ready to publish, Google rolled out Google Search plus Your World (SPYW) and made my post, in a blink, outdated.

Social media is becoming a larger piece of the SEO puzzle.  For those of you who are unfamiliar, Google Search plus Your World incorporates personalized search results from its own social network among normal SERP results.  Depending on your search, results will now be preceded by links of your Google+ friend’s updates and photos (if you are even using Google+) that relate to your query.

CONTINUE READING »

It's happened more times than I can count. I get a phone call from a relatively new client (a month along in the SEO process) and they are ecstatic because they are ranking #1 for just about every phrase we are targeting. Here at DTC, we're awesome at SEO - but no one is that good.

This usually happens because A) the client is logged in to their gmail account and Google is showing them personalized search results for their account, or B) The client has visited their site via Google on their computer and Google is personalizing results for that individual piece of hardware. If you are using your own computer to check your rankings, they are possibly tainted. The solution: use a different computer by way of proxy.

CONTINUE READING »

Have you ever watched a baseball player pick up his bat and point it to the fences? Calling his shot?

You probably only really saw something like that in the movies…because it doesn’t really happen.

Besides the famous Babe Ruth moment where he called out his home run, professional baseball players aren’t arrogant enough to call their shot (even Barry Bonds).

The same concept applies to SEO and predicting how long it will take to rank for a keyword.

I do understand why someone would want to know how long it will take…if you’re paying good money for a service, you’d like to know when you’re going to see a return...this is by far the most popular question that we get asked by new prospects.

The problem is, like Baseball, SEO is not very precise.

You can make educated guesses based on current competition and market conditions, but predicting how long it will take to rank for a set of keywords is arrogant, if not downright stupid.

CONTINUE READING »

Digital Third Coast was recently featured in Crain's for starting a bonus compensation plan as part of our 2012 New Year's Resolutions.



You can read the full article about Digital Third Coast's bonus plan here.

A special thank you to Brad Farris and the Anchor Advisors team!

CONTINUE READING »