Renegade Search

There are many factors that make search engine optimization (SEO) so compelling. However, for myself, it’s not the fact that it can be the most profitable marketing campaign you can do for your company, but that it’s an industry that is constantly evolving and updating. Google’s algorithm for ranking sites, as an example, is an ever evolving process and each day they make it more complex. But seeing that these SEO basics have stood the test of time, I thought I would share the best things you can do to begin the process of optimizing your website:

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As a new employee at Digital Third Coast, to say that I’ve been learning a lot about SEO basics lately would be an understatement. Though there are many other topics I could have just as easily chosen, I thought I’d write about eliminating internal competition among a website’s pages by targeting each keyword or keyword phrase on only one page of the site.

When you’re assigning the keywords you’d like to rank for across the pages of a website, it’s important that you target each keyword on only one page of the site. Targeting the same keyword on multiple pages causes the ranking power that you build for that keyword, through things like on-site SEO and link building, to be diluted by spreading it across several pages. This weakens each of the page’s ability to rank for the term. In addition, it causes the individual pages to compete against each other for the keyword in the search engines, just as they compete with other websites. Concentrating all of the ranking power of each keyword onto only one page of a site solves these problems. 

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Social media is all the rage these days, almost everyone from babies who aren't even born yet to grandparents are on Facebook, looking up reviews on local business has never been easier with Yelp, you can't walk into a party without someone using the word "tweet." Users have quickly adopted social media into their lives and now business are striving to catch up with their customers and engage with them through these channels. Foursquare is especially interesting for businesses because it reinforces customer loyalty and repeat business. However, there are a lot of caveats when it comes to social media; some business execute it seamlessly...while others leave something to be desired.

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This past spring, Google released a new version of Analytics. This new version is great for professionals, because it allows you to really dive into some of the more advanced features the Google Analytics has to offer. However, for your average user, transitioning to this new version of Analytics may be a little overwhelming at first. Here is some background to help you get used to the more streamlined reporting:

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PPC is typically seen as a short-term investment. You pay money and in return receive traffic to your website. When you stop paying that money to the search engines, the traffic dries up.

That being said, if you have retained access to your accounts and if have associated your paid search accounts with your Google Analytics account, then the data left behind can bring some additional value to your paid search efforts. So the truth is that a well-planned and properly executed PPC campaign can provide a lot of value long after the traffic has stopped.

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