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John-Henry's Bio »

5 Tips for Email Marketing

By John-Henry Scherck on 4-28-11 in Analytics, Biz Advice, Off Topic, Social Media, Testing

Last week I attended a wine webinar hosted by our friends over at Orbit Media Studios. It's a meet up for professionals to discuss best practices in digital marketing and have a few glasses of wine. Last night's topic was email marketing and it was packed with useful information and best practices. Here's a list of the top five valuable take aways from Orbit's April 19th #WineWeb:

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Nathan's Bio »

Google Site Preview for AdWords is Here

By Nathan Pabich on 4-26-11 in PPC, Search Engines

You may have recently noticed Google's site preview feature, which was introduced late last year, has recently expanded to include AdWords ads now as well. Site previews allow searchers to view a small version of a page before they actually click through and visit the site.

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Steven's Bio »

Google Launches New Page Speed Tools

By Steven Van Note on in Google News, Search Engines, SEO, Testing

Just over one year ago today, Google announced that page load speed was one of over 200 factors that comprised their ranking algorithm. At that time, the SEO community didn’t necessarily consider it a strong factor despite the announcement. The recent launch of Page Speed may be Google’s way of communicating that it plays a greater role than what once was assumed.

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Nathan's Bio »

AdWords April Fools 2011

By Nathan Pabich on 4-01-11 in Google News, PPC

You start to expect an April 1st jest from Google, but I especially liked the AdWords April Fools joke today. When you log in to AdWords today, you're greeted with a message asking if you've become bored with text advertising.