Renegade Search

There is a new feature in Google AdWords campaign settings called Optimize for Conversions. This ad rotation setting proposes to optimize which ads display in search results for any given search query based on historical data. Traditionally, advertisers had two options - optimize ad rotation to achieve the best click through rate (CTR), or rotate ads so that they show more evenly. There were advantages to both styles of ad rotation, but one had to be vigilant in regards to monitoring which ads were truly producing conversion value.

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As some of you know, Google does not allow insertion of exclamation points within the title of your AdWords ad. However, you are allowed to have it in your ad descriptions. Recently, Google has made some changes to how the top 3 ad placements are viewed in the search results.

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This post is a review of a service we recently used prior to starting the redesign of our own website.  We originally had our site designed about 3.5 years ago and we felt that it was time for an update.  Before having our redesign meeting with our awesome web site design company, we decided it would be a good idea to try the Express Landing Page Optimization Review from Site Tuners.

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I've noticed this mistake twice in the last couple couple weeks, and it just hurts my feelings as a PPC marketer.



See how this ad is saying there is a DUI lawyer in {GEOREPLACE}? Well this shows a massive misunderstanding of dynamic keywords insertion (DKI) on three very distinct levels.

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On February 1st, 2011 Google revealed that they had conducted a sting operation against Microsoft’s Bing that confirmed their ongoing suspicion that the search engine competitor was copying their result listings. To provide a backdrop, here is a time line leading up to Google’s claim:

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