I had heard rumors of this happening, and finally I saw it in full effect this morning. Google has automatically made every PPC display URL all lowercase. While before we could have run a PPC ad that displayed www.DigitalThirdCoast.net, now we will be automatically restricted to use www.digitalthirdcoast.net.
So, what does this mean for advertisers?
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5 Metrics to Track Your SEO Effectiveness
In order to effectively track the progress of your SEO campaign, it's important to look at the right metrics. For this post, I'm only going to cover the metrics pertaining to SEO and only the most important ones. Keep in mind that there are many different types of data you can track for different strategies, specific elements, analytics, and ongoing SEO fine tuning. For now, let's look at the main metrics for measuring your SEO effectiveness.
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Mobile Website Keyword Research
While performing some run-of-the-mill keyword research the other day, I decided to try a new feature available in the Google AdWords Keyword Tool - keyword research based on mobile devices.
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How Maintaining a Blog Helps Your Company’s SEO
By
John-Henry Scherck on
1-06-11 in
Blogs and Blogging, SEO for Beginners
Even though blogging is a lot of work, it can be highly beneficial for a company to maintain an active blog on its website. Think of a corporate website as the overall representation of your company– the design, the type face, the content – all of those features combine to represent your company on a digital level. It's best to think of your blog as the digital spokesperson for your company. By blogging you can keep your readers and clients informed and engaged in a constant channel of communication that is a two way street.
A Great Blog = Better SEO + Increased User Engagement
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Does Brand Awareness Affect PPC Results?
Short Answer: Yes.
Around the holidays we're bombarded with even more advertisements than usual and it seems like the advertising is still becoming ever more ubiquitous as web use becomes more pervasive. This holiday season got me thinking about some of the crazy PPC ads (Looking for X? Buy X here!) that I saw from late November into December, and how this sort of advertising is related to branding.
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Around the holidays we're bombarded with even more advertisements than usual and it seems like the advertising is still becoming ever more ubiquitous as web use becomes more pervasive. This holiday season got me thinking about some of the crazy PPC ads (Looking for X? Buy X here!) that I saw from late November into December, and how this sort of advertising is related to branding.
CONTINUE READING »
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