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New Yahoo Search Marketing Desktop

By Nathan Pabich on 3-17-10 in AdWords Editor, PPC, Yahoo Search Marketing
For the past several years I had wished for a desktop PPC editor for Yahoo Search Marketing (YSM). Not every campaign using Yahoo Search Marketing meets the guidelines to qualify for bulk uploads, and the user interface in YSM is fairly clunky feeling - especially after using a desktop editor for pay per click management. Easy bulk changes? Yeah right! Across blogs there had been rumors for sometime, but no confirmation from Yahoo. Eventually the trail leading to the promised land of a Yahoo Search Marketing desktop editor went cold and I didn't hear much chatter on the subject aside from requests and wish lists. Until now.

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