Renegade Search

Internal competition, or duplicate content, is not just an SEO problem. Over the last 2 years I have probably inherited as many PPC campaigns as I have actually created from scratch. This has its pros and cons, but one of the biggest repeated mistakes I come across is accounts having duplicate keywords across campaigns targeting the same geography.

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In case you haven't heard Microsoft recently launched their new search engine called "Bing" earlier this week.  This is their 3rd attempt at stealing some search market share from Google and honestly I think it's going to fail...again.

I'm not saying that the new Bing search engine is a poor attempt by any means.  I think it's a well designed search engine with some great new features.  The user interface is clean and the added features like the hidden flyout on the right side of each listing with site info are a nice addition.

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Earlier this week Google updated their Local Business Center. Now included is some analytics data including how many impressions (how often your listing was shown), actions (driving directions to your business, clicks to your website, etc.) and which search queries triggered your local business listing.



If you don't already have a local business listing, you can add one here - www.google.com/local/add.

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