If you’ve clicked on the “conversion tracking” button in your AdWords account you may have been greeted these 2 different conversion metrics. What do they mean? Read More

I’ve been asked this question several times over the last few years and so I’d like to do a run down on the initial aspects of PPC that any new account holder will have to go through. Of course there are particulars that apply to specific industries or goals which I do not touch on. So – in some semblance of order here you are:

1. Goals – Set your goals. Read More

Google recently announced that they will be making some changes to their referral string format which will be rolling out this week.

The old url referral string looked something like this:
http://www.google.com/search?hl=en&q=flowers&btnG=Google+Search

The new one will look something like this:
http://www.google.com/url?sa=t&source=web&ct=res&cd=7&url=http%3A%2F%2Fwww.example.com%2Fmypage.htm&ei=0SjdSa-1N5O8M_qW8dQN&rct=j&q=flowers&usg=AFQjCNHJXSUh7Vw7oubPaO3tZOzz-F-u_w&sig2=X8uCFh6IoPtnwmvGMULQfw
Read More