Recently, Google released a starter guide explaining some of the basics principles of SEO. I believe this is a very positive thing for SEO's since it confirms what we have been preaching (and practicing) for years. Things like title tags, meta descriptions, useful 404 pages, search engine friendly URL's are the cornerstone of any well ranked site and should always be implemented before getting to the stuff that REALLY helps you rank above your competitors....that's why I like that they appropriately named this a "starter guide". It's similar to a starter guide to renovating a house, you can probably cover a few of the basics yourself but if you want to do anything major and you want it done right, you're better off calling in the pros.
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