Over the last couple of years I’ve noticed a couple things in the search space: 1. keyword tools are unreliable 2. PPC traffic can show some valuable search trends. Well here’s the point: PPC and SEO help to inform each other consistently.

There are reasons why SEO and PPC should always be in cahoots: On the SEO side, a simple look at the analytics queries that come through and spend time on site are usually from keywords that are relevant and have a value. If there is evidence that some terms that show up organically on page 2 or deeper in the SERPs are getting hit are are converting, then these are that have value for PPC. We can immediately pay PPC to be seen next to the top ranking organic sites showing for these competitive terms. Of course, because this is PAID traffic, and because CPCs can be so wildly different for each industry or vertical, ROI calculations should be applied constantly.

Now it gets interesting. Read More

In their ongoing quest to dominate the universe, Google has announced that they are coming out with their own web browser called Chrome. Interesting news considering they were so “in bed” with Firefox before. It was a win win relationship for Google and Firefox but now it doesn’t look like that relationship will continue much longer. It sort of makes sense that Google would come out with their own browser. I guarantee that over the past 5 years or so, as FireFox has steadily grown in popularity, they have also grown a backbone and don’t bend to Google’s will as easily as they used to. I was actually kind of surprised that Google didn’t just buy Firefox a long time ago considering they have bought their way into so many other markets. If Google dominates the browser market they can control which search engine a lot of people use since many people use the default search engine that comes installed in their browser.

I just downloaded Chrome and started testing it out. Read More