Now that you’re hip to the most effective and sophisticated SEO practices, are you thinking about firing your digital marketing agency and hiring some young blood to take care of everything in-house? Are you thinking about going from an SEO renter to an SEO owner?
Editors Note: This article was originally written in 2009 and has been updated. Search parameters and symbols stayed the same, but we needed to reflect the updates Google has made in those 7 years as well.
At first blush, it makes no sense. Google’s algorithm represents one of the most powerful artificial intelligences known to man. Why would any company try to cheat that system and not play by the rules?
It’s not easy to build meaningful relationships at conferences. Organizers may try to ease awkward introductions (and 50-foot staredowns) with networking events, and a majority of people at the conference may be interested in networking, but that doesn’t make it easy.