Marketing conferences elicit a lot of feelings and opinions. Some people attend as many as they can, hopping from session to session, listening to keynotes, hanging out at the after-party ice luge. Others can’t stand conferences, or can’t seem to justify the time or money.
This week it was announced that we were one of the top "full-service" digital marketing agencies in Chicago. An industry review site, Clutch, does research annually to recognize the top web design and digital marketing agencies in Chicago.
An inbound link, or backlink, is any URL, video, or image on a site other than yours that will bring a user back to your site if clicked. A backlink profile, then, is the compilation of all of these mentions from around the web.
At first blush, it makes no sense. Google’s algorithm represents one of the most powerful artificial intelligences known to man. Why would any company try to cheat that system and not play by the rules?