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8 Easy Symbols to Make Google Work Better for You

Editors Note: This article was originally written in 2009 and has been updated. Search parameters and symbols stayed the same, but we needed to reflect the updates Google has made in those 7 years as well.

How Much Time and Budget Should I Spend Promoting my Content?

This sounds like a question without a clear answer, but in reality, there's actually a pretty consistent rule of thumb that you should follow when creating and promoting a content piece.

Companies That Tried to Cheat Google And Lost

At first blush, it makes no sense. Google’s algorithm represents one of the most powerful artificial intelligences known to man. Why would any company try to cheat that system and not play by the rules?

Google AdWords Converted Clicks Are Going Away

AdWords will soon be doing away with the “converted clicks” metric. It will no longer show up in your reports, it will no longer be used in self-optimizing automated bidding strategies.

Personas Drive Inbound Strategy

Whether you’re new to inbound marketing or an experienced practitioner, you quickly associate positive conversion rates with a sound inbound strategy driven by personas.  Why?

How to Leverage Social Media While Attending Conferences

It’s not easy to build meaningful relationships at conferences. Organizers may try to ease awkward introductions (and 50-foot staredowns) with networking events, and a majority of people at the conference may be interested in networking, but that doesn’t make it easy.

SEO for Universities

Universities are some of our favorite SEO clients because they bring a wealth of knowledge and resources to the table. From professors to doctors to artists, universities host a wide range of subject matter experts from which we can help build a formidable organic presence online.

Big Brands With Big Budgets—How Do Small Businesses Compete?

As a small business, it's easy to be intimidated by competitors that have bigger budgets, more established brands and bigger teams. Though larger brands will likely always be able to outspend you, there are ways to increase visibility for a smaller company with smaller budgets.

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