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Google AdWords Converted Clicks Are Going Away

AdWords will soon be doing away with the “converted clicks” metric. It will no longer show up in your reports, it will no longer be used in self-optimizing automated bidding strategies.

Personas Drive Inbound Strategy

Whether you’re new to inbound marketing or an experienced practitioner, you quickly associate positive conversion rates with a sound inbound strategy driven by personas.  Why?

How to Leverage Social Media While Attending Conferences

It’s not easy to build meaningful relationships at conferences. Organizers may try to ease awkward introductions (and 50-foot staredowns) with networking events, and a majority of people at the conference may be interested in networking, but that doesn’t make it easy.

SEO for Universities

Universities are some of our favorite SEO clients because they bring a wealth of knowledge and resources to the table. From professors to doctors to artists, universities host a wide range of subject matter experts from which we can help build a formidable organic presence online.

Big Brands With Big Budgets—How Do Small Businesses Compete?

As a small business, it's easy to be intimidated by competitors that have bigger budgets, more established brands and bigger teams. Though larger brands will likely always be able to outspend you, there are ways to increase visibility for a smaller company with smaller budgets.

21 Marketing Quotes We Heard at Content Jam 2016

In the sea of marketing conferences that seemingly pop up every year, it’s hard to know which ones are valuable and which conference are just full of hot air. For the past 3 years Orbit Media’s Content Jam has been a conference our team won’t miss, and for good reason.

The Ultimate Local SEO Guide for Chicago Businesses

Whether you’re a native or a transplant, everyone can acknowledge that Chicago is….well, pretty awesome!

AdWords Expanded Text Ads: What Does This Mean for You?

The introduction of expanded text ads represents one of the biggest shake-ups to hit the AdWords platform, ever. We saw the death of right hand column text ads earlier this year. We saw enhanced campaigns hit in 2013.  But the shake-ups keep shaking.

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