If your goal is to attract new visitors and grow your audience, you should start by trying to grow non branded search traffic to your website. What exactly does that mean? Non branded search traffic comes to your website using keywords that do not include anything related to your brand.
We’ve all heard the saying “time is money.” And it’s especially true when it comes to your website. In a world where everything has to be immediate and on-demand, nothing’s more annoying than waiting for a page to load.
With content marketing becoming the norm for SEO success, it's important to make sure your content is dynamite. Great content can take a lot of time and resources, so naturally you want people to share it and help drive traffic back to the site.
If you want to see SEO results (and let's be honest, see them quickly), where should you start? Should you work on the back end of your site with a technical audit and keyword map, or should you spend your time and budget on content marketing and link building?
If your PPC campaign isn't moving forward, it's moving backward. There's always room to improve your campaign, and one of the easiest ways you can do so is by analyzing what your competitors are doing—and using that information to your advantage.