On-Page vs Off-Page SEO: What's the Difference?

Your search engine optimization strategy can be divided into two different categories: on-page SEO and off-page SEO. Both are crucial to the success of an SEO campaign, but they're on completely different sides of the fence when it comes to improving your search engine rankings.

Does PPC Help SEO?

Clients often ask us if PPC (pay-per-click) advertising helps with SEO (search engine optimization) results. It’s a great question to ask. As a business owner or head of marketing at a company, Digital Third Coast understands your ultimate goal. You want to maximize your bottom line.

Dominate March Madness with Domain Authority

Let the madness begin. College basketball will crown its champion at the end of its ever-popular 68-team, single-elimination tournament. Before the winner cuts the nets down in San Antonio, millions of Americans will try to predict the outcome using a wide-range of methods from mascots to advanced basketball stats. Here at DTC, we’re using one of our favorite SEO metrics — domain authority — to fill out our brackets.

Google My Business — Best Practices for Local Business

Google My Business is a free Google resource for local businesses. It allows a business owner to provide valuable information directly to Google, which helps a business appear in local results for both brand and non-brand queries.

Marketing Math

This math for marketers guide gives quick and useful definitions for basic marketing principles, Google Analytics, pay-per-click strategies, testing and probability topics and social media. Be sure to bookmark this page — there's a lot here.

The Cost of SEO: Bring It In-house or Use An Agency?

Now that you’re hip to the most effective and sophisticated SEO practices, are you thinking about firing your digital marketing agency and hiring some young blood to take care of everything in-house?

How to Find and Monitor Inbound Links

An inbound link, or backlink, is any URL, video, or image on a site other than yours that will bring a user back to your site if clicked. A backlink profile, then, is the compilation of all of these mentions from around the web.

How Do Marketers Really Feel About Conferences?

We surveyed over 300 marketing professionals to get a sense of what marketers loathe, love and generally long for when attending a conference.