On-Page vs Off-Page SEO: What's the Difference?

Your search engine optimization strategy can be divided into two different categories: on-page SEO and off-page SEO. Both are crucial to the success of an SEO campaign, but they're on completely different sides of the fence when it comes to improving your search engine rankings.

Marketing Math

This math for marketers guide gives quick and useful definitions for basic marketing principles, Google Analytics, pay-per-click strategies, testing and probability topics and social media. Be sure to bookmark this page — there's a lot here.

Google My Business — Best Practices for Local Business

Google My Business is a free Google resource for local businesses. It allows a business owner to provide valuable information directly to Google, which helps a business appear in local results for both brand and non-brand queries.

The Cost of SEO: Bring It In-house or Use An Agency?

Now that you’re hip to the most effective and sophisticated SEO practices, are you thinking about firing your digital marketing agency and hiring some young blood to take care of everything in-house?

How to Find and Monitor Inbound Links

An inbound link, or backlink, is any URL, video, or image on a site other than yours that will bring a user back to your site if clicked. A backlink profile, then, is the compilation of all of these mentions from around the web.

How Do Marketers Really Feel About Conferences?

We surveyed over 300 marketing professionals to get a sense of what marketers loathe, love and generally long for when attending a conference.

Let's Celebrate!

We celebrated the ten year anniversary of Digital Third Coast with an infographic that highlights everything we have proudly accomplished since DTC began. 

DTC Named a Top Digital Marketing Agency in Chicago

This week it was announced that we were one of the top "full-service" digital marketing agencies in Chicago. An industry review site, Clutch, does research annually to recognize the top web design  and digital marketing agencies in Chicago.