Editors Note: This article was originally written in 2009 and has been updated. Search parameters and symbols stayed the same, but we needed to reflect the updates Google has made in those 7 years as well.
At first blush, it makes no sense. Google’s algorithm represents one of the most powerful artificial intelligences known to man. Why would any company try to cheat that system and not play by the rules?
It’s not easy to build meaningful relationships at conferences. Organizers may try to ease awkward introductions (and 50-foot staredowns) with networking events, and a majority of people at the conference may be interested in networking, but that doesn’t make it easy.
Universities are some of our favorite SEO clients because they bring a wealth of knowledge and resources to the table. From professors to doctors to artists, universities host a wide range of subject matter experts from which we can help build a formidable organic presence online.
As a small business, it's easy to be intimidated by competitors that have bigger budgets, more established brands and bigger teams. Though larger brands will likely always be able to outspend you, there are ways to increase visibility for a smaller company with smaller budgets.